Arti Cinemas First in Kolkata to Install 'Auro 11.1 by Barco' Immersive Sound System

Arti Cinemas First in Kolkata to Install 'Auro 11.1 by Barco' Immersive Sound System

KOLKATA, March 10, 2015 /PRNewswire/ --



Digital cinema leader Barco has installed its AP 24 Auro Processor in Globe Theatres
and Barasat Cinemas, two branches of the Arti Cinemas Group located in Kolkata. The
installation was done by long-time Barco Partner R&S Electronics. Both cinemas are the
first in Kolkata to be equipped with Barco's Auro 11.1 immersive sound system, offering
their audiences an unprecedented cinematic experience.



(Logo:
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High-quality entertainment



Arti Cinemas is well-known in India with branches across the country. Quickly
expanding with new venues and modernizing existing ones, the cinema group is constantly
striving to bring the highest quality of entertainment to India's movie-going audience.
Arti Cinemas aims to transform the experience of movie-lovers into a delightful experience
with world-class screens, sound and interiors.



Unique experience



In its quest to bring Arti Cinemas to higher levels, Mr. Rajkamal Chourasia frequently
chose Barco projection systems in the past. "In our years-long relationship with Barco, we
were always delighted with the outstanding quality of Barco products. We certainly
acknowledge their parting our success. When we decided to do something new and unique for
the region of Kolkata, Barco again showed its added value. With Barco's Auro-3D format,
both our Globe Theatres and Barasat Cinemas have taken a big lead on their competitors,
offering their audiences an immersive film experience that makes them feel the action on
the screen like never before."



Revolutionary film sound



The installation of the AP 24 Auro Processors was done by R&S Electronics, a
long-standing Barco partner with more than 20 years of experience and over 1,300 cinema
installations to its name. With branch offices in Chennai, Delhi, Hyderabad and Kolkata
and associates in most metropolitan areas, R&S is actively driving the rapid growth of the
Indian film industry. Mr. Anirvan Ghose said, "R&S was founded with the mission to
revolutionize film sound in India. Having Barco's Auro 11.1 sound system in our
assortment, we feel we can fully live up to this ambition. This is something that we are
very proud of."



Designed to immerse



The AP24 3D is the most powerful cinema processor on the market that is specifically
designed to create an immersive cinema sound experience. The AP24 3D receives and
processes audio from multiple analog and digital audio sources and can be monitored and
controlled from anywhere in the network. It supports the revolutionary Auro 11.1 by Barco
sound format that offers moviegoers an immersive sound experience.



About Arti Cinemas



Arti Cinemas multiplex is unit of Arti Group of Companies. Arti Group of Companies
with diversified businesses from sale of lottery tickets to stockist and distributor of
state government lottery tickets, education, hospitality, manufacturing of biscuit of
well-known brands like Britannia and Parle, online digital cinema distribution, medical
diagnostics and many more in West Bengal.



Arti Cinemas is associated with UFO moviez India limited as regional dealer and
business associate to roll out digital cinema in eastern India and installed digital
cinema system in West Bengal, Bihar and Jharkhand.



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ];
www.auro-technologies.com [http://www.auro-technologies.com ] ) is a spin-off of the
Galaxy Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) system
has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned
worldwide for its state-of-the-art leadership in audio innovation for music and film
sound. The Auro-3D(R) suite offers ground-breaking, easy-to-use and unprecedented levels
of sound reproduction capabilities to the professional, automotive, broadcast and consumer
electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio
players, digital TV, media libraries and packaged media) markets.



About Barco



Barco, a global technology company, designs and develops networked visualization
products for the entertainment, enterprise and healthcare markets. Barco has its own
facilities for sales & marketing, customer support, R&D and manufacturing in Europe, North
America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries
with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.



(c) Copyright 2015 by Barco




Media Contact

Pradeep Singh
pradeep.singh@barco.com
+91-9971443332
Marketing Executive
Barco Electronic Systems Pvt Ltd





Photo:
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Photo:http://photos.prnewswire.com/prnh/20130429/608083
http://photoarchive.ap.org/
Barco Electronic Systems Pvt. Ltd


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