Nearly 1/4 of iTunes Users are Listening to U2

Nearly 1/4 of iTunes Users are Listening to U2

LONDON, February 24, 2015 /PRNewswire/ --



"This is fantastic news. If these figures suggest that these songs still matter to
people, then we're knocked out. That's all any songwriter wants." -Bono



An independent study has concluded that U2 accounted for 23% of all music listened on
iOs devices throughout January 2015.



The study, conducted by the Kantar Group
[http://us.kantar.com/tech/mobile/2015/kantar-data-on-free-u2-album-usage ], found that not
only was U2 the most-listened-to act on the iOs platform, but that more users were
listening to U2 than the second (Taylor Swift at 11%) and third (Katy Perry at 8%)
runners-up combined.



Additionally, Kantar found that 95% of the U2 listeners listened to one or more tracks
from the band's current album, Songs Of Innocence.


"It's nice to know that 5 months on so many people have discovered Songs of Innocence.
In the end we just wanted people to hear the album. We took a big risk but today we can
say that the experiment worked."-The Edge



http://www.U2.com




RMP

CONTACT: For U2 enquiries contact RMP: press@rmplondon.co.uk / 0208 749 7999


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