Xumo Introduces Xumo Guide

Xumo Introduces Xumo Guide

EASY-TO-USE, SMART AND RELEVANT RECOMMENDATIONS

LAS VEGAS, Jan. 5, 2015 /PRNewswire/ -- Xumo, innovative solutions provider for connected device manufacturers, today announced the launch of Xumo Guide - a content discovery and recommendation service -- at the 2015 International Consumer Electronics Show (CES). Xumo Guide will be available on Panasonic's 2015 4K Ultra HD and HD TVs when they launch later this year as well as on other manufacturers' TVs to be announced at a later date.

In an effort to answer the existing consumer need for universal, source-agnostic content discovery, natively integrated Xumo Guide delivers content recommendations to the viewers every time they turn on their TVs, in a manner that is both efficient, yet unobtrusive. A smart algorithm adjusts to user viewing habits by continually refining the accuracy of recommendations. By taking the complexity out of the process Xumo bridges the gap that has existed in the industry for some time and presents relevant content discovery in one single, easy-to-use experience.

"When we spoke to consumers about their experience of watching TV, we discovered that there's a significant amount of frustration caused by having to search through all the endless program guides, set-top-box menus, VOD services and other internet platforms to find the content they liked," said Colin Petrie-Norris, CEO of Xumo.

"It was taking them too many clicks with their remotes to get to something exciting - TV is supposed to be entertainment not work," continued Petrie-Norris. "Similarly content owners and distributors have also been looking for a real scale in surfacing their content to consumers through Smart TV's in a more direct way." he added.

Xumo now connects viewers with content owners and distributors directly - allowing for powerful, smart content discovery by users, and more reach to quality viewers for content owners - brought together through smart data use and innovative user interface design which brings together content recommendations, browse modes or searching universally for particular titles.

"Bringing solutions like Xumo to consumers makes the experience of watching TV content easier, more entertaining and more personal," said Merwan Mereby, Panasonic's Vice President of Interactive Content and Services Development.

Xumo's expertise covers the full delivery chain of digital content to consumers allowing the company to provide a variety of turnkey solutions to the TV manufacturers and content partners, ranging from Content Discovery and Recommendations to Data Services, Content Delivery and Monetization. Xumo's ability to reach viewers directly gives content owners and distributors a unique opportunity to increase the exposure of their products and services, while empowering them to engage consumers and acquire better understanding of their behavior and viewing preferences.



SOURCE Xumo

Xumo

CONTACT: For general inquires or for more information please contact Kate Solovyan at info@xumo.com.


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