Video Ad Tech Firm Unruly Smashes $43M Revenue Mark for 2014 After Record-Breaking Fourth Quarter

Video Ad Tech Firm Unruly Smashes $43M Revenue Mark for 2014 After Record-Breaking Fourth Quarter

LONDON, January 27, 2015 /PRNewswire/ --



International expansion and launch of mobile video ad exchange lead to


record revenues for video ad tech company



A record-breaking fourth quarter helped video ad technology company Unruly to generate
over $43 million USD[1] annual revenue in 2014.



(Photo:
http://photos.prnewswire.com/prnh/20150127/727182-INFO )




The programmatic video platform has seen a period of significant growth across the
Group over the last 12 months, reporting $43m in revenue for the year ending 31 December,
2014[2]. Unruly reported $16m of revenue in Q4 2014, seeing growth of 40% from Q4 2013 to
Q4 2014.



As well as the launch of new offices in Asia Pacific, 2014 saw a period of format
innovation for Unruly, with its skippable pre-roll format, launched in May 2014, now
accounting for 22% of total revenues. The October launch of UnrulyX(TM), the first supply
side platform (SSP) for mobile video to guarantee viewability, has also contributed to
revenue growth.



Unruly CEO and founder Scott Button [http://unruly.co/about-us/#team ] said: "Our new
In-Feed format, the first ad format to inject native video ads at scale into mobile news
feeds, now allows advertisers and premium publishers to take advantage of the huge
opportunity that mobile video offers. And as buying automation grows, we predict rapid
revenue growth from UnrulyX, our mobile video ad exchange.



"As our programmatic ad technology has matured, we've reached an inflexion point in
the business. Our rapid growth in 2014 has been entirely organic and our continuing
investment in programmatic technology and proprietary data will fuel further revenue
growth through the next 12 months and beyond."



Video ad spend is expected to double between 2014 and 2018[3], continuing to fuel
growth, along with the shift towards programmatic advertising, where global spend is
projected to leap from $12 billion in 2013 to $32.6 billion by 2017[4].



Unruly also anticipates that more ad dollars shifting from TV to digital will fuel
continuing growth. US ad spend on the Internet surpassed ad spend on broadcast television
for the first time in 2013, increasing 17 per cent in 2013 to a record $42.8bn[5].



Mike Kelly, Chairman at Unruly, said: "It's been an incredibly exciting year for
Unruly. Our strategic decision to build a full programmatic stack and to expand into Asia
Pacific is already paying off and has set us up for future growth. At a macro level,
digital video is growing exponentially and the way in which advertising is being bought
has changed forever. 2015 will see even more momentous growth as Unruly continues to
deliver wow for more advertisers looking to take full advantage of the mobile video
opportunity."



2014 saw the following milestones for the company:




- Expansion: Unruly opened an APAC HQ in Singapore, with new office openings
planned for 2015. During 2014, Unruly's headcount increased from 140 to 190. Unruly
currently has 20+ new positions [http://unruly.co/jobs ] being advertised across its
international offices;
- Awards: The Company received several prestigious awards during 2014. It
featured in the Sunday Times' Hiscox Tech Track 100, an annual ranking of the
fastest-growing companies in the UK, was one of OnMedia's 50 Companies to Watch in
the US and was named the Next Big Thing at GroupM's annual APAC Awards last month.
The company was also named one of the The Sunday Times' Best Companies to Work For.
- New products launched in 2014:
- UnrulyX(TM), the first programmatic media trading platform to guarantee the
viewability of premium video impressions bought via RTB;
- Unruly's skippable pre-roll format, which puts the viewer in control and gives
advertisers cost-efficient reach at speed and scale;
- Unruly's native in-feed format, the first ad format to deliver native video
ads at scale across mobile newsfeeds.


UNRULY, UNRULYX and associated logos, designs and other marks are trademarks
and/or registered trademarks of Unruly Group Limited in the United Kingdom, the United
States of America and elsewhere. Other trademarks are owned by their respective owners.



We are Unruly



Video ad tech company Unruly is the leading programmatic platform for social video
advertising, powered by UnrulyX, the first supply side platform (SSP) for mobile video to
offer scaled delivery of native ad formats and guarantee the viewability of premium video
impressions bought via RTB.



With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age
100 brands trust Unruly's proprietary video stack to reach and engage custom audiences at
speed and scale across the Open Web.



Differentiated by a unique data set comprising 1.3 trillion video views and analyzing
116 million shares per day, Unruly algorithmically predicts content shareability and
programmatically targets custom audiences across video, mobile and native ad formats, with
guaranteed viewability and brand safety across mobile, tablet and desktop devices to an
audience of 1.27 billion monthly unique users.



Unruly employs 190 people across 13 offices in 10 countries, with regional HQs in
London, New York and Singapore. As well as a number of accolades recognizing its technical
innovation and product quality (Digiday, Sunday Times, Braves), the company has won 'Best
Companies to Work For' (Sunday Times), 'Best Digital Ad Ops Team' (AOP) and has been named
as the UK's #2 Fastest Growing Tech Company (Deloitte). Its super power is unique data.
Its secret weapon is passionate people on a mission to #DeliverWow.



Find out more at http://www.unruly.co



1. Unruly reports its financials in GBP. For the purpose of this release, a 1.6 FX
rate has been used to convert GBP to USD.



2. Revenues reported are for the period of 1 January, 2014 to 31 December, 2014. All
statements and estimates are made based on the information available to the Company's
management as of the date of publication, but no guarantee can be made as to their
validity. These figures remain subject to audit. The Company does not undertake, and
expressly disclaims, any duty to update these figures or other statements after the date
of publication.



3. EMarketer
[http://www.marketingcharts.com/online/mobile-forecast-to-capture-almost-half-of-us-digital-video-ad-spend-in-2018-43353 ]



4. MAGNAGLOBAL
[http://www.emarketer.com/Article/Programmatic-Ad-Spend-Set-Soar/1010343 ]



5. Joint report from the Internet Advertising Bureau and PwC
[http://www.ft.com/cms/s/0/594a1856-c0ca-11e3-bd6b-00144feabdc0.html ]




Contact:

David Waterhouse,
david.waterhouse@unrulymedia.com,
+44-(0)2071995871





Photo:
http://photos.prnewswire.com/prnh/20150127/727182-INFO


Photo:http://photos.prnewswire.com/prnh/20150127/727182-INFO
http://photoarchive.ap.org/
Unruly


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