smartclip and Toshiba Launch Smart TV Partnership

smartclip and Toshiba Launch Smart TV Partnership

STOCKHOLM, Sweden and HAMBURG, Germany, January 22, 2015 /PRNewswire/ --



- Technology and monetization platform expands its position as leader in the area of
programmatic addressable TV across Europe



smartclip today announces a new partnership with Toshiba, a leading global TV
manufacturer. As a technology and marketing platform for digital video advertising,
smartclip secures the European advertising rights for this Japanese company's Smart TV
platform, continuing to expand its advertising inventory in the smart TV and addressable
TV domains. As a partner to Toshiba, smartclip will deliver digital video campaigns on the
home screens of Toshiba devices throughout Europe: it is now possible for brand
manufacturers to place their advertising formats on the highly visible home screen menu.



Together with this additional smart TV inventory, advertisers and agencies can now
access addressable TV inventory programmatically through smartclip's proprietary private
video exchange, the SmartX Platform, to address their target audiences even more
efficiently across all screens. This programmatic access, for the first time, finally
makes it possible to book advertising formats dynamically and in real-time on both smart
TV platforms and in addressable TV. In its smart TV monetization, smartclip constantly
evolves its holistic approach of delivering digital, ad-server based video advertising
across all screens independent of the technology used to supply the content.



Olivier Van Wynendaele, Head of TV Cloud Services at Toshiba said: "We made a
conscious decision in favour of smartclip's monetization skills, their passion for the
subject and - of course - their expertise. What particularly impressed us was the
opportunity to have one pan-European partner to contribute to the growth of our
advertising business."



"Toshiba is one of the most successful TV manufacturers and is at home in countless
living rooms around the world and Smart TV platforms are an extremely attractive
advertising segment which address entertainment focused users. We are very pleased to have
gained yet another powerful partner to give us a strong start to the new year," said
Jean-Pierre Fumagalli, CEO smartclip. He continued: "Of course, while expertise in the
subject area of Smart TVs is absolutely required, size is a crucial factor for
monetization potential. With this new partnership, we offer a great benefit for Toshiba
while also offering the advertising industry the largest combined smart TV coverage by
far."



With Toshiba as a new partner, smartclip continues to expand video advertising
distribution on connected TVs in the year 2015 further enhancing its market leadership in
this segment. smartclip has already entered a number of long-term alliances with other
major TV manufacturers.



About smartclip



As a leading video advertising technology company, smartclip offers a true
multi-screen advertising experience across all digital devices with our proprietary
programmatic system, the SmartX Platform. We provide yield-optimised content monetisation
for connected TVs, smart TVs, linear TV, mobile devices and over the web. smartclip
pioneers the future of TV brand advertising delivery and creates innovative solutions for
interactive brand experience by optimising media efficiency, reach and audience targeting.
The company maintains its corporate headquarters in Hamburg, with an extensive network of
offices throughout Europe and Latin America. For more information, visit
http://www.smartclip.com or follow us on Twitter [https://twitter.com/smartclipAG ]
and LinkedIn [https://www.linkedin.com/company/386206?trk=tyah ].



About Toshiba



Toshiba is a world-leading diversified manufacturer, solutions provider and marketer
of advanced electronic and electrical products and systems.



Toshiba Group brings innovation and imagination to a wide range of businesses: digital
products,



including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices,
including semiconductors, storage products and materials; industrial and social
infrastructure systems, including power generation systems, smart community solutions,
medical systems and escalators & elevators; and home appliances.



Toshiba was founded in 1875, and today operates a global network of more than 590
consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8
trillion yen (US$61 billion). Visit Toshiba's web site at
http://www.toshiba.co.jp/index.htm



Toshiba Europe GmbH, headquartered in Neuss, Germany, is a fully owned subsidiary of
Toshiba Corporation, Tokyo.




Press contact:
Kathrin Müller
Director Public Relations
Phone: +49(0)40-6887-687-117
Mobile: +49(0)173-34-529-60
E-mail: kathrin.mueller@smartclip.com
http://www.smartclip.com


smartclip


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