Kantar Media to Continue Providing Romania TV Ratings Currency Until 2019

Kantar Media to Continue Providing Romania TV Ratings Currency Until 2019

LONDON, January 23, 2015 /PRNewswire/ --



Announcement marks the first time a research provider has retained the


official ARMA service



ARMA, Romania's television joint industry committee, has announced that Kantar Media
has been awarded the next contract for the provision of Television Audience Measurement.
This four year service, extending Kantar's television measurement provision in the market
until the end of 2019, was awarded following a competitive tender process. Kantar Media
has been delivering the current television ratings service since January 2012.



The announcement, made last week by COMPAR on behalf of ARMA (Asociatia Romana pentru
Masurarea Audientelor), marks the first time the provision for TV ratings using fixed
meters has been awarded to the incumbent supplier.



Lucia Antal, President of ARMA, commented: "We initiated a tender process in 2014
following the agreed process. Kantar Media participated and proved to have a robust,
futureproof sampling and panel management proposal, for which ARMA is delighted to
re-appoint the company for a further four years. We look forward to their continued
partnership with the industry, allowing the measurement of ever more accurate TV
consumption data."



"We are delighted to continue our partnership with ARMA and proud that the TV industry
in Romania continues to entrust us with this important contract," commented Richard
Asquith, Global CEO, Kantar Media Audiences. "As we accelerate our development and
deployment of techniques to measure television viewing across all platforms and devices we
are ready to meet the challenges of Romania's evolving TV eco-system whilst maintaining
the ratings service to the highest international standards."



About Kantar Media



Kantar Media provides critical information that helps our clients make better
decisions about communications. We enable the world's leading brands, publishers, agencies
and industry bodies to navigate and succeed in a rapidly evolving media industry. Our
services and data include analysis of paid media opportunities; counsel on brand
reputation, corporate management and consumer engagement through owned media; and
evaluating consumers' reactions in earned media. As the global house of expertise in media
and marketing information, Kantar Media provides clients with a broad range of insights,
from audience research, competitive intelligence, vital consumer behaviour and digital
insights, marketing and advertising effectiveness to social media monitoring. Our experts
work with 22,000 companies tracking over 4 million brands in 50 countries.




Kantar Media

CONTACT: Press Contacts: Teresa Horscroft / Kate Alexander, presscontact@kantarmedia.com, +44(0)7990-520390 / +44(0)7788-584413


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