Free VIDEO B-ROLL AVAILABLE VIA CNW - The Princess Margaret Cancer Foundation encourages Canadians to "Buzz Off" with new #NoHairSelfie campaign

Free VIDEO B-ROLL AVAILABLE VIA CNW - The Princess Margaret Cancer Foundation encourages Canadians to "Buzz Off" with new #NoHairSelfie campaign

TORONTO, Jan. 12, 2015 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY: The Princess Margaret Cancer Foundation launches the #NoHairSelfie campaign, a new digital fundraising effort showing support for the thousands of Canadians undergoing cancer treatment. #NoHairSelfie encourages people to shave their heads - actually or virtually (with the #nohairselfie app) -- on World Cancer Day, February 4, 2015. According to The Princess Margaret Cancer Foundation, more than 40% of all Canadians will be diagnosed with cancer in their lifetime, and 1 in 4 is expected to die from the disease.

Top fundraising shavers will undergo the razor at the "Celebrity Buzz-Off" taking place at the Steam Whistle Brewery, February 4, 2015 at 5 p.m. in Toronto. To sign-up as a hair-ticipant or to sponsor someone, go to www.nohairselfie.com.

WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=844

TIME OF POSTING: 5:59 a.m. EST
DATE OF POSTING: January 12, 2015

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SOURCE Princess Margaret Cancer Foundation

Princess Margaret Cancer Foundation

CONTACT: CNW VIDEO SERVICES, TORONTO (877)269-6060


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