QVC Promotes Mathias Bork to CEO of QVC Germany

QVC Promotes Mathias Bork to CEO of QVC Germany

WEST CHESTER, Pa. and DUSSELDORF, Germany, Dec. 15, 2014 /PRNewswire/ -- QVC, the global leader in video and ecommerce retail, today announced the appointment of Mathias Bork to the position of CEO of QVC Germany, effective January 1, 2015. Bork will be responsible for overseeing QVC's operations and growth in the Germany market, succeeding Steve Hofmann, CEO of QVC Europe, who has held the role of interim CEO of QVC Germany since the end of 2013. Bork will continue to report to Hofmann.

"As we continue to expand globally, our nearly $9 billion business requires a leadership team that is agile, insightful and ready to move with our customers in an increasingly global and connected world," said Hofmann. "During his five years as Chief Merchandising Officer of QVC Germany, Mathias has consistently demonstrated keen business acumen and leadership, and I'm confident his expertise will help solidify QVC's position as a leading multiplatform retailer in Germany."

Germany is currently QVC's largest business in Europe and its second largest business outside of the United States. In 2014, QVC Germany was named the best online shop according to the "ServiceAtlas Online-Shops 2014" survey by ServiceValue GmbH, and last year the business was recognized as "Germany's Most Customer-Oriented Service Provider."

Bork has more than 25 years of experience in the retail industry, having worked in both German and international positions throughout his career. Since joining QVC Germany in 2009 as Chief Merchandising & Sales Officer, Bork has collaborated with many members of the international executive leadership team to execute key priorities and aspects of QVC's business inside and outside of his direct areas of responsibility.

Prior to joining QVC, Bork was a member of the Management Board at Home Shopping Europe and has held prominent roles at prestigious retailers. He will continue to be based at QVC's Germany headquarters in Düsseldorf.

In addition to reaching a German audience of 41 million homes, QVC reaches more than 300 million homes worldwide, including the United States, Japan, Italy, United Kingdom and China. In 2015, QVC will increase its global presence with the launch of QVC in France.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About QVC Germany

QVC Germany is among the largest multichannel mail order companies in the German market and employs around 3,500 people in four locations. Almost 18,000 products includes innovative range from fashion, shoes & accessories, beauty & vitality, jewelry & watches, home furnishings & interior design ideas, Hobbies & Crafts, Home & Garden, Cooking and technology. The multimedia shopping experience ranges from a 24-hour television program on three channels (QVC, QVC Plus, QVC Beauty & Style) via online platforms and apps to SmartTV and social media.

Further information: www.qvc.de, www.presse.qvc.de

SOURCE QVC, Inc.

QVC, Inc.

CONTACT: Susanne Mueller, 0211/30 07-5129, Susanne_Mueller@QVC.com, or Diane Zappas, 484-701-1433, Diane.Zappas@QVC.com

Web Site: http://www.qvc.com


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