Gone but Not Forgotten: Gone with the Wind is Still America's Favorite Movie

Gone but Not Forgotten: Gone with the Wind is Still America's Favorite Movie

The force is still strong with Star Wars in the #2 spot; Titanic rises from the depths to #3

NEW YORK, Dec. 17, 2014 /PRNewswire/ --It may have premiered 75 years ago, but it would appear that Wind has still got legs: when asked to name their favorite movie of all time, the septuagenarian Civil War epic Gone with the Wind is Americans' top pick again (the film was also America's favorite movie in 2008).

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With six movies in the can and a much-discussed trailer now making the rounds for Episode Seven, Star Wars soars into the same runner up position it held in 2008. Meanwhile, Titanic is doing anything but sinking; after not making the top 10 in 2008, the 1997 love story may not quite be king of the world this time around - but surely rounding out the top three is none too shabby. (Full results, including data tables, available here)

These are some of the results of The Harris Poll® of 2,276 U.S. adults surveyed online between November 12 and 17, 2014.

The remainder of the top 10 list represents a mix of genres and ages:


-- The Godfather must have made someone an offer they couldn't refuse, as
the crime classic has risen five spots to #4 this year.
-- Perhaps helped along by the continuing tales of Middle Earth hitting
movie screens in recent years, The Lord of the Rings shows little change
- it drops one spot from its 2008 position, coming in this year at #5.
-- Music plays a prominent role in the next three films on the list. In
fact, it's right there in the title for film #6, The Sound of Music,
which drops one spot from 2008.
-- Dirty Dancing may not be a musical in the traditional sense, but its
soundtrack - which stands as one of the best-selling albums of all
time - certainly may have played a role in its 7(th)-place finish
(the film was not among the top 10 in 2008).
-- And of course, there's no place like... the top 10 list - even if
you have slipped a couple of spots. The Wizard of Oz, what with its
ruby slippers, emerald cities and yellow brick roads, is #8 among
Americans' favorite films, down two spots from 2008.
-- It's a Wonderful Life, Frank Capra's tale of the difference one good
person can make in the world, takes spot #9 after not making it onto the
top 10 in 2008. Meanwhile, E.T. phones home from the #10 spot, also
making it onto the top 10 list for the first time.
Inconceivable!

With four films making it onto the top 10 list for the first time, that means four former inhabitants of that list relinquished their top-10 status this year:


-- Casablanca may have seen the beginning of a beautiful friendship, but
that wasn't enough to help it maintain its #3 spot from 2008.
-- The Notebook, meanwhile, seems to have been written out of the #7
position it held the last time around.
-- Forrest Gump fell off the top 10 list after coming in 8(th) in 2008;
perhaps he can comfort himself with a nice box of chocolates.
-- And in an inconceivable turn of events, The Princess Bride drops off the
top 10 after a 9(th)-place tie in 2008. "As you wish," indeed!
Favorite films vary among different groups of Americans

Favorite movies show some variation among different groups, with that variation growing when expanding the view to Americans' top three.


-- As most might expect, gender plays a role. Men are most likely to list
Star Wars as their favorite film, followed by The Godfather and Titanic.
Women, meanwhile, name Gone with the Wind, Titanic and Dirty Dancing as
their top three.
-- Among Millennials, Titanic is the top film followed by Lord of the Rings
and Star Wars. Gen Xers put Star Wars first, with Titanic and The
Godfather rounding out the top three. Gone with the Wind is the top pick
among Baby Boomers and Matures alike, though their selections diverge
from there; Star Wars and Titanic round out the top three for Baby
Boomers, while for Matures it's The Sound of Music and The Godfather.
-- In our divisive political times it may come as little surprise that
Republicans and Democrats can't even agree on a favorite film. While
Gone with the Wind comes in as the top pick among Republicans (followed
by Star Wars and The Godfather) and Independents (with Titanic and Star
Wars rounding out the top three), Democrats put Star Wars ahead of all
others (followed by Gone with the Wind and Titanic).
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TABLE 1

FAVORITE MOVIE

"What is your favorite movie of all time?"

Unprompted responses

Base: All adults

2008 2014
---- ----

Gone with the Wind 1 1
------------------ --- ---

Star Wars 2 2
--------- --- ---

Titanic * 3
------- --- ---

The Godfather =9 4
------------- --- ---

Lord of the Rings 4 5
----------------- --- ---

The Sound of Music 5 6
------------------ --- ---

Dirty Dancing * 7
------------- --- ---

Wizard of Oz 6 8
------------ --- ---

It's a Wonderful Life * 9
--------------------- --- ---

E.T. * 10
---- --- ---

"=" prior to a number indicates a tie

*Not in top 10
DROPPED OUT OF TOP 10 SINCE 2008
Casablanca (#3), The Notebook (#7), Forrest Gump (#8), The Princess Bride (#9 - tie)



TABLE 2

TOP THREE MOVIES AMONG DIFFERENT GROUPS

Group FIRST CHOICE SECOND CHOICE THIRD CHOICE
----- ------------ ------------- ------------


Men Star Wars The Godfather Titanic
--- --------- ------------- -------

Women Gone with the Wind Titanic Dirty Dancing
----- ------------------ ------- -------------


East Gone with the Wind The Godfather Titanic
---- ------------------ ------------- -------

Midwest Titanic Gone with the Wind Star Wars
------- ------- ------------------ ---------

South Gone with the Wind Star Wars Lord of the Rings
----- ------------------ --------- -----------------

West Star Wars Titanic Gone with the Wind
---- --------- ------- ------------------


Millennials
(18-37) Titanic Lord of the Rings Star Wars
----------- ------- ----------------- ---------

Gen X (38-49) Star Wars Titanic The Godfather
------------ --------- ------- -------------

Baby Boomers
(50-68) Gone with the Wind Star Wars Titanic
------------ ------------------ --------- -------

Matures (69+) Gone with the Wind The Sound of Music The Godfather
------------ ------------------ ------------------ -------------


Republicans Gone with the Wind Star Wars The Godfather
----------- ------------------ --------- -------------

Democrats Star Wars Gone with the Wind Titanic
--------- --------- ------------------ -------

Independents Gone with the Wind Titanic Star Wars
------------ ------------------ ------- ---------


Children in
HH Titanic Star Wars Dirty Dancing/Grease (Tie)
----------- ------- --------- --------------------------

No children
in HH Gone with the Wind Star Wars Titanic
----------- ------------------ --------- -------


Methodology
This Harris Poll was conducted online, in English, within the United States between November 12 and 17, 2014 among 2,276 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.

Product and brand names are trademarks or registered trademarks of their respective owners.

The Harris Poll(®)#112, December 17, 2014
By Larry Shannon-Missal, Managing Editor, The Harris Poll

About The Harris Poll(®)
Begun in 1963, The Harris Poll is one of the longest running surveys measuring public opinion in the U.S. and is highly regarded throughout the world. The nationally representative polls, conducted primarily online, measure the knowledge, opinions, behaviors and motivations of the general public. New and trended polls on a wide variety of subjects including politics, the economy, healthcare, foreign affairs, science and technology, sports and entertainment, and lifestyles are published weekly. For more information, or to see other recent polls, visit the Harris Poll News Room.

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