Entravision Communications Corporation's Los Angeles Radio Station "Jose FM" Takes #2 Rank in Spanish-Language Prime Time
Entravision Communications Corporation's Los Angeles Radio Station "Jose FM" Takes #2 Rank in Spanish-Language Prime Time
-Ratings success driven by top-rated drive time programming-
-#1 ranked Latino station and #2 ranked in total market during PM drive-
LOS ANGELES, Dec. 8, 2014 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified media company serving Latino audiences and communities, today announced that its super-station Jose FM, which is a simulcast of KLYY Jose 97.5 FM, KDLD 103.1 FM and KDLE 103.1 FM, is the #2 ranked Spanish-language radio station in Los Angeles in Prime Time (Monday through Friday from 6:00 a.m. to 7:00 p.m.) among Latino Adults 18-49 and 25-54, according to the combined September, October and November 2014 ratings reports released by Nielsen Audio.
Entravision's Jose FM's ratings triumph is driven by its wildly popular drive time programming and one-of-a-kind on-air personalities. In Afternoon Drive Time (Monday through Friday from 3:00 p.m. to 7:00 p.m.), Jose FM's El Show de Erazno y La Chokolata program dominates the time slot. El Show de Erazno y La Chokolata is number one in three key Latino demographics, leading all other Spanish-language Afternoon Drive programs among Latino Adults 18-34, 18-49 and 25-54. In November, the program was also #2 among all Adults 25-54 in the Los Angeles market, regardless of language. Jose FM's other top program, El Genio Lucas, is second place among Spanish-language programs in Morning Drive Time (Monday through Friday from 6:00 a.m. to 10:00 a.m.) with Latino Adults 25-54.
"Jose FM's ratings excellence in Los Angeles over the past three months is a huge milestone for the station, our employees and Entravision. This success demonstrates our priority of delivering dynamic Spanish-language programming and top-rated original content to our listeners not only in Los Angeles, but in the entire country," said Jeffery Liberman, Chief Operating Officer for Entravision. "Jose FM's exceptional performance during the past three months shows Entravision's ability to deliver consistent ratings in one of the country's largest and most competitive radio markets. We are committed to building on this success to make Jose FM an even more powerful force in the Los Angeles market in 2015, so that our audiences and advertisers can truly feel the KLYY difference."
Entravision's continued focus on content creation and the growth of its radio network "Entravision Solutions Network" has resulted in a diverse and expanding portfolio of programming that generates strong ratings on both a Spanish-language and general market basis across markets in the United States. Beginning on July 28th, Nielsen recognized Entravision's "Jose FM" stations as KLYY-FM only, combining the three signals into one station for its radio reporting. Through the creation of this "super-station," Entravision's Jose FM increased its coverage across Central Los Angeles, Orange County and the San Fernando Valley in recent months.
El Show de Erazno y La Chokolata is a top-performing radio program on 68 affiliate stations in more than 49 U.S. Latino markets. The cast, led by the multi-talented Oswaldo Diaz, uses comedy to unite their listeners through skits and impersonations. El Show de Erazno y La Chokolata is syndicated and represented on a network basis on radio stations across the U.S. exclusively by Entravision Solutions.
El Genio Lucas is a radio program popular with audiences across the country, airing on 40 affiliates including 15 of the top 25 U.S. Latino markets. The show is led by Alex "El Genio" Lucas who delivers a compelling morning program through shared stories of enlightenment and positive affirmations with his loyal audience. El Genio Lucas is syndicated and represented on a network basis on radio stations across the U.S. exclusively by Entravision Solutions.
SOURCE: Nielsen Audio, Los Angeles Metro, Sep/Oct/Nov 2014, AQH Rating. References to rankings include cases where KLYY is tied in the rank in AQH rating.
Los Angeles is one of Entravision's key media markets, with a cluster of six radio stations, websites and other interactive digital media. In this market, Entravision owns and operates radio properties serving Los Angeles including KLYY, KDLD and KDLE Jose FM, KSSC Super Estrella 107.1 FM, KSSD Super Estrella 107.1 FM and KSSE Super Estrella 107.1 FM. Los Angeles is part of one of Entravision's largest regional holdings in California, which also includes properties in Modesto, Monterey/Salinas, Palm Springs, Sacramento, San Diego, Santa Barbara, Stockton and Yuma/El Centro.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company with an integrated platform of solutions and services that includes television, radio, digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation's top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network. Entravision also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, according to comScore Media Metrix®, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation
Entravision Communications Corporation
CONTACT: For Entravision: Kristen Mutarelli / Renee McDonald, Brainerd Communicators, Inc., mutarelli@braincomm.com / mcdonald@braincomm.com, 212-986-6667
Web Site: http://www.entravision.com
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