Cellcom Israel Ltd. Announces Launch of 'Cellcom tv' Services in Israel

Cellcom Israel Ltd. Announces Launch of 'Cellcom tv' Services in Israel

NETANYA, Israel, December 29, 2014 /PRNewswire/ --



Cellcom Israel Ltd. (NYSE: CEL) (TASE: CEL) hereinafter: the "Company") announced the
launch of 'Cellcom tv', its new TV over the internet services, in Israel today. 'Cellcom
tv' services include the Israeli Digital terrestrial television (DTT) broadcasting
television channels, Video on Demand (VOD) services and additional advanced features and
viewing capabilities, at a highly competitive price.



For additional details see the Company's 2013 annual report under "Item 3. Key
Information - D. Risk Factors - Our investment in new businesses involves many risks" and
the Company's immediate report regarding the Company's results for the second quarter of
2014 on Form 6-K dated August 11, 2014 under "Other developments during the second quarter
of 2014 and subsequent to the end of the reporting period - TV Over Internet Services".



About Cellcom Israel



Cellcom Israel Ltd., established in 1994, is the largest Israeli cellular provider;
Cellcom Israel provides its approximately 3.010 million subscribers (as at September 30,
2014) with a broad range of value added services including cellular and landline
telephony, roaming services for tourists in Israel and for its subscribers abroad and
additional services in the areas of music, video, mobile office etc., based on Cellcom
Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5
Generation network enabling advanced high speed broadband multimedia services, in addition
to GSM/GPRS/EDGE networks. Cellcom Israel offers Israel's broadest and largest customer
service infrastructure including telephone customer service centers, retail stores, and
service and sale centers, distributed nationwide. Through its broad customer service
network Cellcom Israel offers technical support, account information, direct to the door
parcel delivery services, internet and fax services, dedicated centers for hearing
impaired, etc. Cellcom Israel further provides through its wholly owned subsidiaries
internet connectivity services and international calling services, as well as landline
telephone communication services in Israel, in addition to data communication services.
Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel
Aviv Stock Exchange (CEL). For additional information please visit the Company's website
http://www.cellcom.co.il




Company Contact
Shlomi Fruhling
Chief Financial Officer
investors@cellcom.co.il
Tel: +972-52-998-9755

Investor Relations Contact
Ehud Helft
GK Investor & Public Relations In partnership with LHA
cellcom@GKIR.com
Tel: +1-617-418-3096



Cellcom Israel Ltd.


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