Royal Salute™ Announces the Release of 'Stories of Power & Grace' - the First in a Series of Short Films Celebrating the Power, Grace and Beauty of the Horse

Royal Salute(TM) Announces the Release of 'Stories of Power & Grace' - the First in a Series of Short Films Celebrating the Power, Grace and Beauty of the Horse

Debut of Short Films Continues Royal Salute's Long-Standing Commitment of Supporting International Polo in the Equine World

NEW YORK, Nov. 12, 2014 /PRNewswire/ -- Royal Salute, one of the most coveted and admired luxury spirit brands in the world, today debuts a beautiful short film inspired by the world of horsemanship, which will be hosted online and shared globally. The film is the first installment in a series to be produced by Royal Salute entitled Stories of Power and Grace, and will focus on Facundo Pieres, Royal Salute World Polo Ambassador and Jean-Francois Pignon, a horse whisperer from rural France.

Royal Salute is a long-time supporter of the international sport of polo, which exemplifies the grace, power and luxury of the brand itself.

As a Royal Salute World Polo Ambassador and one of the world's greatest polo players, Facundo Pieres, travels the world with his ponies competing in the planet's most prestigious polo competitions. Throughout the film, Pieres and Pignon describe their lives and motivations helping the audience recognize a mutual bond and shared spirit that encapsulates their different worlds, a passion for the power, grace and beauty of the horse.

"Royal Salute took two very different men and their relationship with their horses - a horse whisperer from France, and me. These animals are superbly trained and well looked after and in close-up slow motion you can really see what beautiful athletes they are. You can see their speed, power and strength but also their grace, balance and elegance," said Pieres.

Royal Salute has created The Stories of Power and Grace series to enhance the link between this exceptional whisky and the extraordinary characters within the equine world; a world at the heart of Royal Salute. The film will channel the philosophy of the brand through a new medium - a radically different approach for Royal Salute engaging a larger target audience and giving the campaign international recognition.

"Power and Grace perfectly sum up the style of Royal Salute whisky and extend to create an engaging story about powerful bond between man and horse," added Neil Macdonald, Global Brand Director for Royal Salute.

You can view the final film by clicking here: https://www.youtube.com/watch?v=rhmBX1UOJGc&index=2&list=UUC25qnQ4sU4QWgOn8CePJaQ

For additional information please visit www.royalsalute.com, www.facebook.com/royalsalutepolo and www.instagram.com/royalsalutepolo.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth(TM) Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion(TM) Tequila; such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm(TM) Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

SOURCE Pernod Ricard USA

Pernod Ricard USA

CONTACT: Lauren Nodzak, Pernod Ricard USA, 212-372-5345, lauren.nodzak@pernod-ricard.com; Amy Jackson, Ketchum, 252-904-9551, amy.jackson@ketchum.com

Web Site: http://www.acceptresponsibility.org


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