Nielsen And Billboard Expand Relationship

Nielsen And Billboard Expand Relationship

New Multi-Year Agreement Extends Nielsen's Role as Leading Provider of Data for Billboard's Top Music Charts.

Expanded Relationship Includes Co-Development Initiatives





NEW YORK, Nov. 4, 2014 /PRNewswire/ -- Nielsen and Billboard today announced a new, multi-year extension of their current agreement for Nielsen to be the leading provider of music consumption data for Billboard's top music charts, the most authoritative measure of success in the music industry. This agreement extends the long-standing relationship between the two companies, which dates back nearly 25 years.

The announcement also expands the relationship to include the co-development of innovative new initiatives and enhancements for the music industry in order to better measure and analyze market trends.

"As the world's premier music publication and a trusted industry source for information on the latest trends in music, Billboard is a natural partner for Nielsen," said Howard Appelbaum, President, Nielsen Entertainment. "We are delighted to play such an important role in creating the most authoritative charts measuring music consumption, and we're excited to extend what has been an extraordinarily successful relationship."

"We are ecstatic to continue our partnership with Nielsen. Billboard and Nielsen have a storied history of charting the music business and with this renewed partnership we are taking a leadership position to continue to innovate the charts to mirror the ever-changing marketplace," said John Amato, Co-President Billboard and The Hollywood Reporter. "No other combination of companies has the historical context and brand strength to support the industry the way Billboard and Nielsen do, and it's our goal to make that experience even more prolific to both the music industry and consumers alike."

Nielsen provides music research and monitoring services for the entertainment industry. Nielsen's airplay, sales and streaming data represents music consumers of all ethnicities and languages, and is featured weekly in Billboard's charts, including the iconic Billboard Hot 100 and Billboard 200, and is widely cited as the standard for music measurement.

About Nielsen

Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.

About Billboard

Billboard is the world's most influential music brand, built on the most complete and well respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com which is the ultimate consumer facing destination for millions of passionate music fans, to the industry's most elite conference series and influencer events including the Power 100 and Women in Music - the Billboard brand has unmatched authority among fans, artists and the industry alike.

For more information contact:

Nielsen
Anna Loynes: aloynes@solters.com / 818-761-7159

Billboard
Elizabeth Luke: Elizabeth@high10media.com / 212-918-2026



SOURCE Billboard

Billboard

Web Site: http://www.nielsen.com


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