MAZDA PARTNERS WITH SXSW AS OFFICIAL AUTOMOBILE SPONSOR

MAZDA PARTNERS WITH SXSW AS OFFICIAL AUTOMOBILE SPONSOR

IRVINE, Calif., Oct. 22, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced a three-year partnership with the South by Southwest (SXSW) Music, Film, and Interactive Conferences and Festivals serving as the official automobile sponsor.

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Mazda is the official automobile of SXSW Music, Film and Interactive through SXSW 2017. The 2015 SXSW Festival will take place in Austin, Texas from March 13-22.

"After spending time at last year's SXSW in Austin, we knew it was the right fit for the Mazda brand and were eager to expand upon our presence moving forward," said Russell Wager, vice president of Marketing for MNAO. "Music, Film and technology are passion points for Mazda customers and our official partnership with the festival will allow us to connect with them on a deeper level, in one of the most forward-thinking environments around."

"We're very happy to welcome Mazda to our family of SXSW Super Sponsors and we appreciate their three year commitment. Mazda's activations will be a valued presence at our Music, Film and Interactive conferences and festivals. Mazda is an innovative company who makes terrific cars, and are a great fit as one of the premiere sponsors of SXSW. Mazda's core values of fostering discovery and customer service are cohesive with our own efforts." - Roland Swenson, Co-founder and Managing Director.

Details about Mazda's presence at the festival will be announced at a later date.

The South by Southwest® (SXSW®) Conferences & Festivals (March 13-22, 2015) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events' conclusion.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

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SOURCE Mazda North American Operations

Photo:http://photos.prnewswire.com/prnh/20131205/MM28870LOGO
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Mazda North American Operations

CONTACT: Nick Beard, Mazda North American Operations, (949) 727-6567 nbeard@mazdausa.com; Octavio Navarro, Mazda Information Bureau, (714) 913-9941 octavio.navarro@hkstrategies.com

Web Site: http://www.mazdausa.com


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