Kantar Media Unveils the UK's First Official Twitter TV Ratings

Kantar Media Unveils the UK's First Official Twitter TV Ratings

LONDON, October 3, 2014 /PRNewswire/ --



Kantar Media, a world leader in audience measurement, today unveiled the UK's official
Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as
part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools
will be available from mid-October.



The new tool, bringing together geofiltered UK Twitter data with the audience research
expertise of Kantar Media, enables broadcasters, media agencies and advertisers to track
exactly how Twitter amplifies the power of television.



Kantar Twitter TV Ratings will include new metrics that have never been available
before in the UK including:




- Unique authors (people Tweeting) and their affinity to brands, channels
and programmes;
- Unique audience - using data only available to Kantar Media we are able to
measure the number of individuals who viewed Tweets related to individual
programmes/shows
- Impressions - the total number of times that a Tweet or Retweet has been seen
about a particular programme.


As well as existing metrics including:




- number of Tweets and Retweets about a programme before, during and after
transmission;
- average Tweets per minute and the highest volume of Tweets per minute ascribed
to the programme in question;


Andy Brown, Global CEO and Chairman of Kantar Media, said "The launch of the first
official Twitter TV metrics in the UK gives the broadcast industry official insight for
social TV engagement to complement the BARB gold-standard TV measurement currency. Using
the Kantar Twitter TV Ratings; broadcasters, planners and advertisers will be able to
assess programmes and series, plan programme promotions more effectively and assist media
buyers and sellers to integrate social data more comprehensively into the TV component of
their media mix."



In addition to these new metrics, Kantar Media has also developed an intuitive
dashboard, Instar Social, that broadcasters, media agencies and advertisers can use to
view and analyse data alongside their existing TV analysis tools. Instar Social will
include a live, real-time leaderboard, providing a snapshot of the top Tweeted programmes
as they happen, with the ability to drill down and view actual content of the Tweets in
real-time.



Further enhancements scheduled for release include trending topics that are driven by
a programme, integration of BARB gold-standard ratings data into the dashboard enabling
data overlays; as well as API data feeds.



About Kantar Media



Kantar Media provides critical information that helps our clients make better
decisions about communications. We enable the world's leading brands, publishers, agencies
and industry bodies to navigate and succeed in a rapidly evolving media industry. Our
services and data include analysis of paid media opportunities; counsel on brand
reputation, corporate management and consumer engagement through owned media; and
evaluating consumers' reactions in earned media. As the global house of expertise in media
and marketing information, Kantar Media provides clients with a broad range of insights,
from audience research, competitive intelligence, vital consumer behaviour and digital
insights, marketing and advertising effectiveness to social media monitoring. Our experts
currently work with 22,000 companies tracking over 4 million brands in 50 countries.



http://www.kantarmedia.com



Twitter: @kantar_media; @weloveaudiences; @kmuksocialtv




Kantar Media

CONTACT: Press Contacts Teresa Horscroft / Kate Alexander presscontact@kantarmedia.com +44(0)1420-564346 +44(0)7990-520390 / +44(0)7788-584413


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