Kantar Media to Acquire Audio Watermarking Unit of Civolution

Kantar Media to Acquire Audio Watermarking Unit of Civolution

LONDON, October 16, 2014 /PRNewswire/ --




- Acquisition will enrich the organisation's technology capabilities
- Further evidence of Kantar Media's commitment to measure TV across all devices
in all formats


Kantar Media, a world leader in audience measurement, has agreed to acquire the audio
watermarking unit of Civolution, strengthening the firm's audience measurement
technologies and opening up new and exciting opportunities around second screen
activation. The acquisition, expected to transfer by the end of 2014, will build on Kantar
Media's significant global presence and activities in digital audience measurement across
all media in 60+ countries.



The watermarking unit, led by Jean-Michel Masson, is recognised as a world leader in
audio watermarking technology deployed in hundreds of broadcast channels across the world.
Kantar Media already uses watermarking technology in a number of its TV, radio and
internet audience measurement services. In addition to this, Kantar Media's ability to
link second screens to TV content will be strengthened through SyncNow, already widely
used by many of the leading broadcasters.



"We have long admired the expertise and skills of Jean-Michel and his team." commented
Richard Asquith, Global CEO, Kantar Media Audiences. "In joining Kantar Media they will
strengthen our suite of technology to measure audiences for content across all devices in
all formats. Broadcasters, agencies and advertisers can track viewing to their content
across TV, tablet and mobile screens, and benefit from our ability to deliver accurate
audience measurement as the media ecosystem continues to evolve."



Jean-Michel Masson commented, "We are excited at the prospect of becoming part of
Kantar Media. We already enjoy a successful history of co-operation with the business and
look forward to working with broadcasters, agencies, industry bodies and the wider market
across Kantar Media's measurement footprint."



The team will continue to be based in Rennes, France.



http://www.kantarmedia-audiences.com




Kantar Media

CONTACT: Press Contacts: Teresa Horscroft / Kate Alexander, presscontact@kantarmedia.com, +44-(0)1420-564346, +44-(0)7990-520390 / +44-(0)7788-584413


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