WorldNow Announces Its Latest Features To Capitalize On The Impact Social Media Has On News And Media Consumption

WorldNow Announces Its Latest Features To Capitalize On The Impact Social Media Has On News And Media Consumption

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- WorldNow, the only fully integrated intelligence platform for digital experiences, announced today the launch of its Twitter Player Cards, a new feature that allows videos to display in-line with a user's Twitter newsfeed. In tandem, WorldNow has also released Social Connect, its integration with social media log-ins to link individual social profiles to bylines. This latest announcement furthers WorldNow's ongoing commitment to its socialization and discoverability technology, which has led to its meteoric growth.

By having a network of sites covering 91% of U.S. households, WorldNow has been able to track industry trends and develop features that leverage the enormous impact social platforms have on news and media consumption. In the past eight months, WorldNow has released more than nine projects focused on enhancing its unmatched socialization and discoverability technology to ensure its clients' content always receives top ranking results. Since January, WorldNow's media sites have already increased their inbound traffic from Facebook by 80% and Twitter by 32%.

Gary Gannaway, Chief Executive Officer of WorldNow, said, "We developed Twitter Player Cards and Social Connect as part of our ongoing commitment to drive social audiences to tune-in to live broadcasts and events. Our goal is to always provide our clients the best workflow, social media integrations, and discoverability technology to ensure their continued success across all screens."

This is the latest in a series of technology releases born out of a committed focus to deliver the best consumer experience and discoverability technology to transform new visitors into loyal consumers. According to comScore, WorldNow's media sites were ranked the second-fastest growing media property on desktops from March 2013 to March 2014, after Buzzfeed.

About WorldNow: WorldNow's cloud-based multi-tenant digital publishing platform powers more than 450 leading media companies such as: CBS, Cox, Dispatch, Fox Television, Meredith Corporation, Media General, and Raycom Media. WorldNow is the only multimedia platform that unifies studio systems with desktop, mobile, OTT/IPTV, and social platforms in a single, end-to-end workflow. For more information please visit www.worldnow.com

CONTACT:
Samantha Gannaway
212-389-5113



SOURCE WorldNow

WorldNow

Web Site: http://www.worldnow.com


-------
Profile: intent