Kylie Minogue and sloggi Join Forces to Spread the Freedom Feeling

Kylie Minogue and sloggi Join Forces to Spread the Freedom Feeling

MUNICH, September 29, 2014 /PRNewswire/ --



We're incredibly excited and proud to announce that the new face of sloggi is Kylie
Minogue. Much-loved, chart-topping and award-winning Kylie will be the star of our new ad
campaigns for the upcoming seasons, starting Autumn/ Winter 2014.



(Photo:
http://photos.prnewswire.com/prnh/20140929/708715 )




We're thrilled with our Kylie campaign images! Fashion and celebrity photographer
Steve Shaw has captured Kylie's iconic free spirit and vitality brilliantly, showing what
a perfect fit she is for sloggi.



Kylie expresses in her music the same kind of authenticity, freedom and energy that
sloggi stands for, inspiring and connecting cultures and generations all over the world.
Music is a powerful force, an instant mood-changer that allows the complete freedom of
expression that we so firmly believe in.



"We are very proud to link with Kylie Minogue, a strong, beautiful artist bursting
with energy," says Roman Braun, Global Head of Brand sloggi. "Her creativity and artistic
independence have gained her millions of fans around the world, just like sloggi, which is
one of the world's top brief brands. And just like us, Ms Minogue is a truly free spirit -
that's why we look forward to joining forces with her for this exciting collaboration."



Luxembourg, Holland, Belgium, Sweden and Denmark, will be the first to be sprinkled
with Kylie's unique sloggi magic when our ad campaign breaks there in Autumn/Winter 2014.
Norway and the German speaking region will follow in Spring/Summer 2015, then the rest of
Europe and Australia.



"I'm very excited about this collaboration with sloggi," Ms Minogue says. "I love how
the brand has managed to stay true to its values over the years and at the same time has
always pushed for improvements. We share the same passion for freedom, and it's a joy to
be able to express this together!"



Kylie will be seen wearing sloggi, while her dancers will be in sloggi men, in a
promotional film to be shown during her spectacular new "Kiss Me Once" concerts that are
set to wow the audience. The tour kicked off in Liverpool, UK on September 24th.



Visit Kylie's YouTube channel to see a preview of her great promotional film:



http://www.youtube.com/user/kylieminogue



sloggi(R) is one of the world's favourite bodywear brands and the best-selling branded
brief in Europe. Launched in 1979, the brand today includes intimate apparel and swimwear
ranges for women and men. Parent company Triumph International, with its other core brands
Triumph(R), Valisère(R) and HOM(R) enjoys a presence in over 120 countries. Triumph
employs more than 33,000 people and achieves a turnover of CHF 1.9 billion (2013). It is a
member of both the Business Social Compliance Initiative (BSCI) and the Global Social
Compliance Programme (GSCP).



http://www.sloggi.com




Mattioli Clara
T +49(0)89-5111-8342
clara.mattioli@triumph.com

Paar Julia
T +49(0)89-5111-8369
julia.paar@triumph.com




Photo:
http://photos.prnewswire.com/prnh/20140929/708715


Photo:http://photos.prnewswire.com/prnh/20140929/708715
http://photoarchive.ap.org/
Inter-Triumph Marketing GmbH


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