Dalmia Bharat Reinforces Confidence in India Through Brand Campaign

Dalmia Bharat Reinforces Confidence in India Through Brand Campaign

NEW DELHI, August 13, 2014 /PRNewswire/ --



Dalmia Bharat Group (BSE: 533309 (DALMIABHA) | NSE: DALMIABHA and listed in MSE), a
75-year-old Indian conglomerate, today launched its first-ever integrated television and
multimedia brand campaign. The campaign, which coincides with the group's platinum year,
underlines continued commitment to nation-building with Dalmia Bharat's demonstrated
philosophy of 'newthink', which leverages its proposition of wise and young. With the
tagline 'Mera Bharat Bada Ho Raha Hai' projecting a self-actualising India, Dalmia Bharat
reiterates its position as a brand, which has been intrinsic to the India story through
its pre- and post-Independence phases.



(Logo:
http://photos.prnewswire.com/prnh/20130510/613402 )




Puneet Dalmia, Managing Director, Dalmia Bharat, believes that this campaign
"symbolises the youthful energy yet eternal wisdom that permeates the soul and boundless
spirit of this country."



Speaking about the campaign, B. K. Singh, Senior Executive Director and Group Head
Marketing & Corporate Communications, Dalmia Bharat, said, "For over 5,000 years, India
has devised uniquely Indian answers to Indian problems, many of which have found global
application. The campaign underlines our confidence in, and celebration of, this intrinsic
genius of India and reflects our abiding faith in Bharat, tinged with pride."



With the imagination, initiative and application of youth as its central anchor, the
narrative reposes both faith and confidence in the capabilities of an ancient
civilisation, increasingly defined by a young population. Over 65% of India's people are
under 35 years of age. The brand reflects this in the sentiment "wise and young", with its
median employee age at 34 years. Every aspect of the campaign underlines the new, bright
dynamics of the brand sentiment, reflecting progress, imagination and entrepreneurial
spirit, while preserving and articulating the enduring values of Dalmia Bharat.



Conceptualised by J. Walter Thompson (JWT), directed by Aniket Shirke and produced by
Imaginary Friends (Production House), the TVC has been shot in parts of Gujarat (Dharmaj,
Vadodra, IIM- Ahmedabad) and Manali.



Babita Baruah, Executive Business Director and Vice-President, JWT, Delhi, said, "The
most inspiring part of the brief was Dalmia Bharat Group's timeline that could be plotted
on top of India's growth milestones achieved over the decades. India needs more committed
and forward-thinking brands like Dalmia Bharat for it to really grow. Whoever said
patriotism is restricted only to individuals."



Campaign TV Commercial - https://www.youtube.com/watch?v=uvbOQYduyzw



Facebook Channel - https://www.facebook.com/DalmiaBharatGroup



Twitter Channel - https://twitter.com/DalmiaBharat



YouTube Channel - https://www.youtube.com/user/DalmiaBharatGroup



About Dalmia Bharat Ltd.



Dalmia Bharat Limited (DBL) (BSE Code: 533309 (DALMIABHA) |NSE Symbol: DALMIABHA and
listed in MSE), part of the Dalmia Group, is a pioneer in the cement manufacturing for
over seven decades since 1939. With an expanding India footprint, the company is a
category leader in super-specialty cements used for oil well, railway sleepers and air
strips. Dalmia Bharat Group has strong foothold in southern and eastern India (including
north-east India). Dalmia Cement Bharat Ltd, a subsidiary of Dalmia Bharat Ltd, owns 47.3
% stake in OCL India Ltd. The group with current capacity of 17 million tonnes (along with
its subsidiaries and associate) is ranked fourth largest in the Indian cement industry.
Post completion of the ongoing expansions, scheduled to be completed by September 2014,
the total capacity including our subsidiaries and associate would be 22 MnT.



For more information, visit us at http://www.dalmiabharat.com



Media Contact: Dharmesh Meena, meena.dharmesh@dalmiabharat.com, +91-9871122274, Sr.
Manager, Dalmia Bharat Limited






Photo:
http://photos.prnewswire.com/prnh/20130510/613402


Photo:http://photos.prnewswire.com/prnh/20130510/613402
http://photoarchive.ap.org/
Dalmia Bharat Limited


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