Emeli Sandé & Jaguar to Make London Feel Exhilarated

Emeli Sandé & Jaguar to Make London Feel Exhilarated

LONDON, July 30, 2014 /PRNewswire/ --




- Jaguar marks the launch of the new XE sports saloon with FEEL XE
- Emeli Sande to perform the first FEEL XE project on 08 September, an
audio-visual spectacle that will be seen and heard across the Thames
- Emeli is inviting members of the public to influence her special new track via
social media using #FEELXE
- The FEEL XE platform will express the feeling of Exhilaration at the heart of
the XE
- Jaguar to also collaborate on certain projects with Stella McCartney and Idris
Elba for FEEL XE


Jaguar today launches FEEL XE, a platform created to harness the spirit of British
creativity and innovation using an inspiring collective of figures from the worlds of
music, film and design.



(Photo:
http://photos.prnewswire.com/prnh/20140730/699805 )




Jaguar will be collaborating with artists and personalities including Emeli Sande,
Stella McCartney and Idris Elba to create experiences that express the 'Exhilaration' that
is at the heart of the XE, the brand's new mid-sized premium sports saloon.



Multi-platinum, British singer songwriter Emeli Sande will create the first FEEL XE
project. Emeli and Jaguar are looking to the public for inspiration as Emeli begins to
write a FEEL XE song about the feeling of Exhilaration to support the reveal of the Jaguar
XE. In order to secure inspiration Emeli and Jaguar will ask the public "What makes you
feel Exhilarated?"



Using #FEELXE the public can share words, pictures, sounds and films with Emeli
through social media (Twitter, Facebook and Instagram) that express what makes them feel
Exhilarated. As Exhilaration can mean many different things to many different people,
Emeli and Jaguar are expecting a diverse range of submissions.



In reference to her involvement in the project, Emeli said: "I'm excited about working
with Jaguar on the FEEL XE campaign and with an incredible British brand. The new XE is
innovative in its design and I can't wait to start collaborating with the world, looking
at what defines Exhilaration for them, and premiering the track in London at what is going
to be an incredible event!"



Emeli's FEEL XE track will be performed for the first time at a secret location
alongside the Thames on 08 September as part of a spectacular, audio-visual event. The
conclusion of this performance will mark the global reveal of Jaguar's new XE mid-sized
premium sports saloon, part of a series of dramatic Jaguar XE stunts and events across the
Capital.



The XE is a true sports saloon that has been designed, engineered and manufactured in
the UK. With class-leading design and innovation, Jaguar is delivering game-changing
driving experience and performance, qualities that FEEL XE will express through creative
interpretations of the feeling of Exhilaration.



Emmy nominated British actor Idris Elba will create a FEEL XE project with his
production company Green Door Pictures. It will be inspired by his passion for cars and
innovation, an interest that he first explored in the recent BBC2 'King Of Speed' series.
Idris commented: "I have a passionate, personal connection to cars, and when I think of
Exhilaration I am immediately drawn towards the defining points in my life and the role
that cars have played in these moments."



Renowned British designer Stella McCartney, whose FEEL XE project will follow Emeli's,
said: "I'm passionate about British design and innovation. I'm proud to be involved in the
Jaguar FEEL XE campaign and look forward to this exciting partnership."



Fiona Pargeter, PR Director for Jaguar Land Rover, commented: "XE is a very special
car and we wanted to ensure it had a very special launch. We are very excited to be
working with such amazing global talent to create interesting and engaging experiences
that we can share around the world. Emeli is an incredible artist and one who embodies the
creativity and elegance that is at the heart of the Jaguar brand and the new XE."



Between now and 08 September the public can see how Emeli Sande is being inspired by
the social media community on Jaguar's Facebook page (http://www.facebook.com/Jaguar)
via exclusive behind-the-scenes footage and interviews. Further FEEL XE projects involving
Stella McCartney and Idris Elba will be announced in due course.



NOTES TO EDITORS



ABOUT JAGUAR LAND ROVER



Jaguar Land Rover is the UK's largest premium automotive manufacturing business, built
around two iconic British car brands. All its vehicles are engineered and designed in
Britain. While it has ambitious plans for global growth, the heart of the business remains
in the UK, with billions of pounds invested in state-of-the-art production, research and
development facilities. In 2013, Jaguar Land Rover sold 425,006 vehicles - up 19% from the
previous year - in more than 170 countries. The company employs 30,000 people globally.



JAGUAR XE CONFIRMED AS NEW NAME FOR PREMIUM SPORTS SALOON WITH STATE-OF-THE-ART
'INGENIUM' ENGINE FAMILY




- Jaguar announces the name of its all-new mid-sized premium sports saloon
as the Jaguar XE
- The Jaguar XE will be the first aluminium monocoque product in the segment and
is set to be the most advanced, efficient and refined sports saloon in its class
- This will be the first product from the new advanced aluminium architecture
which was showcased for the first time in the C-X17 concept car at the Frankfurt Auto
Show in 2013
- The new family of high-output, fuel-efficient petrol and diesel engines will
be named Ingenium. The Jaguar XE will be the first user of the Ingenium engines in
four-cylinder two-litre petrol and diesel variants. They will be built at Jaguar Land
Rover's new UK Engine Manufacturing Facility
- The full engine line-up will enable Jaguar to offer vehicles with
class-leading performance, including top speeds of over 300km/h (186mph), and
emissions lower than 100g of CO2 per km


NEW JAGUAR XE TECHNOLOGY PACKAGE ANNOUNCED




- The world premiere of the all-new Jaguar XE will be held in London on
September 8th
- The XE will be a true sports saloon with class-leading dynamics, refinement
and technology
- Precise handling and high-quality ride is assured with Integral Link rear
suspension; a layout designed for optimum performance, comfort and control
- The finely-honed F-TYPE-derived front suspension delivers accurate and
immediate response
- State-of-the-art electric power steering system delivers renowned Jaguar feel
and response
- World-first All Surface Progress Control system ensures rear-wheel drive
traction from standstill even in extreme conditions


THE NEW ALUMINIUM-INTENSIVE JAGUAR XE: THE MOST FUEL EFFICIENT JAGUAR EVER TO ACHIEVE
OVER 75MPG




- The Jaguar XE brings new levels of aluminium-intensive lightweight
construction expertise to the segment
- Projected to deliver fuel economy of over 75mpg* (less than 4 litres/100km) on
EU combined cycle
- The high strength, rigid body enables world class driving dynamics - with
supple ride and precise handling
- All-new modular architecture developed around Jaguar's fifth-generation bonded
and riveted aluminium technology
- New aluminium alloy invented: RC5754 uses highly recycled aluminium to
dramatically reduce energy consumption and lifecycle CO2


*subject to certification




EMELI SANDE SOCIAL MEDIA:
Twitter: @emelisande
Facebook: http://www.facebook.com/emelisande
Instagram: http://instagram.com/emelisande

JAGUAR CHANNELS:
Facebook: http://www.facebook.com/Jaguar
Twitter: http://twitter.com/Jaguar
Instagram: http://instagram.com/Jaguar
YouTube: http://www.youtube.com/JaguarCars

FOR FURTHER INFORMATION PLEASE CONTACT:
Juliet Fairbairn
jfairba4@jaguarlandrover.com
+44-(0)24-76-565-571
Claudia Davies
claudia@thebrooklynbrothers.com
+44-207-292-6200




Photo:
http://photos.prnewswire.com/prnh/20140730/699805


Photo:http://photos.prnewswire.com/prnh/20140730/699805
http://photoarchive.ap.org/
Jaguar


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