ACT Broadband Reinvents Brand to ACT Fibernet and Introduces the Fastest Speed Plan in the Market

ACT Broadband Reinvents Brand to ACT Fibernet and Introduces the Fastest Speed Plan in the Market

BENGALURU, July 28, 2014 /PRNewswire/ --



ACT (Atria Convergence Technologies Pvt. Ltd.), the country's fourth largest ISP in
the wired broadband category and a brand that stands out in the market as a pioneer in the
use of Fiber-to-the-Home technology, announced the launch of its new brand, ACT Fibernet.



ACT Fibernet reinforces the company's commitment to offer consumers the fastest, most
consistent and unparalleled Internet experience, through the use of superior fiber
technology. Living up to the promise of staying at the forefront of change, the company
also launched incredibly fast 60 Mbps plans, which is the fastest speed currently provided
by any service provider in the retail segment.



The new brand resonates as a more fun, youthful and vibrant one. Speaking on the
change, Mr. Bala Malladi, Group CEO of the ACT Group said, "We believe that ACT is at the
forefront of driving Internet consumption in India, not just in terms of growing the
market but also changing the online user behaviour and enhancing the way users experience
this medium."



In keeping with the philosophy of change and evolution, ACT Fibernet has launched its
digitally-led campaign to mark the brand's reinvention as well.



The campaign, run under the hashtag #BeIncredible on Facebook, aims to promote a
complete online experience by encouraging users to utilize the Internet to discover the
incredible in life everyday and actively seek out ways to accomplish the things they have
always wanted to do in life.



ACT Fibernet is already live on the company's corporate website (www.acttv.in
[http://www.acttv.in ]) and dedicated internet portal - portal.acttv.in. The digital
contest can be accessed on the brand's Facebook Page
[https://www.facebook.com/ACTFibernet/app_1448574102079748 ].



About ACT



ACT (Atria Convergence Technologies Pvt. Ltd.) had its humble beginning in the year
2000 founded by Mr Sunder Raju, Managing Director. Today, ACT is one of the country's most
renowned triple play service providers with 1 million+ happy customers experiencing
broadband, digital TV and IPTV services. ACT is funded by IVFA (India Value Fund Advisor),
a premier private equity investment fund which played a pivotal role in facilitating
several companies to develop into world-renowned organizations. Some of their most
successful portfolios have been - Biocon, Radio City, HDFC Bank, Meru, Mahindra Hinoday
and TTK Healthcare, just to name a few.



Media Contact: Shivali Mittal, shivali@blr.madisonindia.com, +91-7760822722, Madison
PR




ACT (Atria Convergence Technologies Pvt. Ltd.)


-------
Profile: intent