Online Program "Food & Agri." Starts May 29, Promotion of Japanese Food and Its Culture through Short Films

Online Program "Food & Agri." Starts May 29, Promotion of Japanese Food and Its Culture through Short Films

TOKYO, May 29, 2014 /PRNewswire/ -- Together with the Food Industry Affairs Bureau, Food Service Industry Office of the Ministry of Agriculture, Forestry and Fisheries and Short Shorts Film Festival & Asia (SSFF & ASIA), an Academy Award(R) qualifying short film festival for short films and one of the largest international short film festivals in Asia, will promote "Washoku," Japanese food and its culture mainly in overseas through a program of short films titled "Food & Agri.," on SSFF & ASIA's official website, starting May 29.

(Photo: http://prw.kyodonews.jp/opn/release/201405280922/ )

For details of the "Food & Agri." Short film program, please visit,
http://prw.kyodonews.jp/prwfile/release/M102625/201405280922/_prw_OA1fl_32t164Z0.pdf

Five narrative short films depicting the images of Japanese food and its culture were chosen among approximately 2400 previously entered short films in Japan Competition, which was established 11 years ago.

In this project, we will use short films as the message tool to promote Japanese food culture to the world, and to attract more fans of Japanese food as well as expanding exports of Japanese food and culinary products and goods.

- The "Food&Agri."short film program online


The start and the end of streaming on the website: From May 29
-June 30,

2014.




Content: Promote Japanese food and its culture through five short to the world.


The platform of media: In the official website of SSFF & ASIA 2014, there will

be a special page on the "Food&Agri." short film

program.
-- Announcement of the Best Short Film
Viewers can vote for their favorite film from the five short films of the program, and the most popular one will be given "Best Short" award on June 16.


URL: http://www.shortshorts.org

The Short Shorts Film Festival & Asia (SSFF & ASIA), a.k.a former American Short Shorts began in Harajuku, Tokyo in 1999, and introduced 'short film' to the Japanese audience. In the last 15 years, the festival has attracted more than 270,000 people, and has become one of the biggest short film festivals in Asia. Since 2004, SSFF & ASIA has been officially recognized as an Academy Award(R) accredited festival and is the only short film festival that has received this prestigious recognition in Japan.

Contact:
Seigo Tono
Short Shorts Film Festival & Asia Execution Committee
Tel: +81-3-5474-8201
Fax: +81-3-5474-8202
e-mail: seigo@shortshorts.org

SOURCE Short Shorts Film Festival & Asia Execution Committee

Short Shorts Film Festival & Asia Execution Committee

Web Site: http://www.shortshorts.org


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