DisruptiveLA TO RELEASE "JAMES CAMERON'S DEEPSEA CHALLENGE 3D" In Partnership with National Geographic Cinema Ventures

DisruptiveLA TO RELEASE "JAMES CAMERON'S DEEPSEA CHALLENGE 3D" In Partnership with National Geographic Cinema Ventures

FILM WILL BOW THEATRICALLY NATIONWIDE AUGUST 8, 2014

SANTA MONICA, Calif., May 6, 2014 /PRNewswire/ -- DisruptiveLA, a cutting-edge marketing and distribution company for filmed entertainment, has acquired the US Distribution Rights to the feature documentary "JAMES CAMERON'S DEEPSEA CHALLENGE 3D," directed by John Bruno, Andrew Wight and Ray Quint. A film about determination, danger and the ocean's greatest depths, "JAMES CAMERON'S DEEPSEA CHALLENGE 3D" tells the story of Cameron's journey to fulfill his boyhood dream of becoming an explorer. The movie offers a unique insight into Cameron's world as he makes that dream reality - and makes history - by becoming the first person to travel solo to the deepest point on the planet.

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Opening August 8 in theaters across the US, "JAMES CAMERON'S DEEPSEA CHALLENGE 3D" chronicles the highs, and literal lows, of DEEPSEA CHALLENGE, the first extensive scientific expedition in a manned submersible to the Challenger Deep, Earth's deepest place. It was inspired, in part, by the fact that we know less about the deep oceans than we do about the surface of Mars. DEEPSEA CHALLENGE was led by Cameron, the Academy Award-winning filmmaker known for blockbusters such as Avatar and Titanic and a veteran of eight deep ocean expeditions. It was executed in partnership with National Geographic and Rolex and with support from the Alfred P. Sloan Foundation. During it, Cameron deployed his unconventional DEEPSEA CHALLENGER submersible on 13 dives, collecting numerous samples and identifying 68 new species. On March 26, 2012, the Expedition culminated in Cameron's historic, solo dive to the Challenger Deep, a staggering 35,787 feet (almost seven miles) beneath the ocean's surface.

Risk and danger are ever-present in the film as Cameron dives progressively deeper in the New Britain Trench off Papua New Guinea and in the Mariana Trench, 200 miles southwest of Guam. Confronting the enormity of the dive to the Challenger Deep, the deepest part of the Mariana Trench, Cameron recalled thinking, "I've had years to contemplate this moment, and I won't say there hasn't been dread."

Among his concerns was the risk the sub would implode under the crushing pressure (1,000 times that at sea level) at the ocean's deepest points. In the movie, Cameron describes an ominous scenario: "As you approach the bottom, with barely a warning sign, the sphere buckles suddenly. Faster than you can scream, you're smashed into jam."

Cameron survived to capture the haunting, lunar-like landscape of the Mariana Trench in stunning 3D, and to document the sea creatures he observed in the depths. In a tense 90 minutes, "JAMES CAMERON'S DEEPSEA CHALLENGE 3D" builds on these images to create a visual sensation that evokes a spirit of extraordinary human aspiration.

Industry veterans Chris Miller and James Burke are DisruptiveLA's co-founders. Says Burke: "James Cameron and his team's courage and tenacity in seeing this project through, with findings that scientists are still poring over, is an inspiration to everyone."

"JAMES CAMERON'S DEEPSEA CHALLENGE 3D is everything we'd dreamed it could be and more," says Lisa Truitt, president of National Geographic Cinema Ventures and an executive producer of the film. "It's a heart-racing film experience and an inspiring reminder that our beautiful planet still has much to explore."

"We are proud to have accompanied James Cameron, a Rolex Testimonee, on this inspirational journey to the deepest reaches of the world's oceans, encouraging further exploration of the planet's last unknown frontiers and sparking the interest of new generations in scientific research," says Rolex Director of Communication & Image Arnaud Boetsch.

About DisruptiveLA

DisruptiveLA is a next-gen film marketing and distribution company that uses patented, personality-based (TM) character segmentation to produce, source and market movies efficiently in the digital age. Its breakthrough proprietary research and analysis enables it to identify and target audiences to watch a film and then recommend it to others. www.disruptivela.com

About National Geographic Cinema Ventures

National Geographic Cinema Ventures is responsible for production and distribution of giant-screen, 3D and specialty films. Over the last decade, NGCV has produced or released a number of successful films, including Academy Award-nominated documentaries "Restrepo" and "The Story of the Weeping Camel"; giant-screen award-winning films "Sea Monsters: A Prehistoric Adventure," "U2 3D,""Mysteries of Egypt," "Forces of Nature," "Jerusalem," and "Mysteries of the Unseen World"; and feature-length films "The Last Lions" and "Life in a Day." Lisa Truitt is president of NGCV, and Mark Katz is president of NGCV distribution. For more information, visit www.nationalgeographic.com/movies.

About Rolex

Leading brand of the Swiss watch industry, Rolex enjoys an unrivalled reputation for quality and expertise the world over. Its OYSTER watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. A pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the OYSTER, the first waterproof wristwatch, launched in 1926, and the PERPETUAL rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.

PRESS CONTACT:
Janice Roland / Shannon Treusch
Falco Ink, 212-445-7100
janiceroland@falcoink.com / shannontreusch@falcoink.com

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