CTV's ETALK Continues to Reign as the #1 Canadian Choice for Red Carpet and Awards Show Coverage

CTV's ETALK Continues to Reign as the #1 Canadian Choice for Red Carpet and Awards Show Coverage




- Across all 13 major award events to date, ETALK's coverage
out-performed ET CANADA with total viewers and key demos A18-49,
A25-54, and F25-54 -



To tweet this release: http://bit.ly/PNUe3M


TORONTO, April 8, 2014 /CNW/ - Following Sunday night's 49(TH) ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS and looking ahead to this
weekend's MTV MOVIE AWARDS, the 2014 MUCHMUSIC VIDEO AWARDS, and more, ETALK continues to make history as the #1 Canadian entertainment brand and
overwhelming Canadian choice for red carpet and post-awards show
coverage. Across 13 major award shows and events this season, ETALK has consistently delivered more viewers than its Canadian competitor ET
CANADA (Global) on every occasion, with total viewers and the key
A18-49, A25-54, and F25-54 demos. From the EMMYs(®), to THE OSCARS(®), and the Canadian Screen Awards to THE JUNO AWARDS, BBM data confirms
thatfor the 12(th) year in a row, ETALK remains the #1 Canadian daily entertainment show and is the destination
viewers choose for post-awards show coverage.


** Media Note ** Download photos for ETALK atBellMediaPR.ca


"Without question, ETALK owns the red carpet at top tier events both here at home and around the
world," said Morley Nirenberg, Director of Production/Executive
Producer, ETALK. "For 12 seasons straight, ETALK continues to bring our loyal Canadian viewers an unparalleled
post-awards show experience they have come to expect from the leading
Canadian entertainment brand, and we are thankful for their continued
support."



Below is a closer look at ETALK's awards season coverage to date (2013-2014):



-- ETALK kicked-off awards season coverage with THE 65TH PRIMETIME
EMMY AWARDS®on Sept. 23, and garnered 38% more viewers than ET
CANADA (661,000 vs. 480,000). ETALK also led ET CANADA by 63%
in the key A25-54 demo (275,000 vs. 169,000).
-- After the AMERICAN MUSIC AWARDS were handed out, 39% more
viewers tuned into ETALK (652,000) than ET CANADA (470,000) on
Nov. 25. ETALKalso led in the key A18-49 demo (+46%).
-- Following GOLDEN GLOBE nominations on Dec. 12, 85% more viewers
tuned into ETALKover ET CANADA (661,000 vs. 358,000) for
highlights.
-- ETALK is Canada's choice for coverage of the PEOPLE'S CHOICE
AWARDS on Jan. 9, delivering 25% more viewers than ET CANADA
(656,000 vs. 525,000). ETALK also led in all key demos
including A18-34 (+14%), A18-49 (+24%), and A25-54 (+51%).
-- With its coveted second position on the red carpet and
exclusive backstage lounge, ETALKprovided exclusive coverage of
THE 71st ANNUAL GOLDEN GLOBE® AWARDS on Jan. 13, garnering 55%
more viewers than ET CANADA (831,000 vs. 537,000), and leading
in the key A18-34 (+24%), A18-49 (+41%), and A25-54 (+40%)
demos. ETALK also led in the female demos F18-34 (+92%), F18-49
(+68%), and F25-54 (+26%).
-- On OSCAR nomination day (Jan. 16), 31% more viewers tuned into
ETALK over ET CANADA (553,000 vs. 421,000) for highlights.
ETALK also led in the key A18-34 (+56%), A18-49 (+24%), and
A25-54 (+45%) demos.
-- Viewers chose ETALKfor their CRITICS' CHOICE AWARDS coverage,
with 31% more viewers choosing ETALK over ET CANADA (562,000
vs. 429,000). ETALK also led in the key A18-34 (+79%), A18-49
(+31%), and A25-54 (+40%) demos; as well as the female F18-34
(+55%), F18-49 (+36%), and F25-54 (+54%) demos.
-- After the Screen Actors Guild Awards had been handed out, 15%
more viewers turned to ETALKthan ET CANADA on Jan. 20 (566,000
vs. 494,000).
-- Music's biggest night saw 857,000 Canadians choose ETALKfor its
post-GRAMMY AWARDS® coverage on Feb. 27, 43% more than ET
CANADA (601,000) - up 5% from last year. ETALK also led in all
key adult and female demos: A18-34 (+70%), A18-49 (+32%), and
A25-54 (+48%); and F18-34 (+85%), F18-49 (+38%), and F25-54
(+35%).
-- Following Hollywood's biggest night, viewers chose ETALK
(796,000) for its Canadian post-OSCAR® coverage March 3, 24%
ahead of ET CANADA (644,000).
-- Following Canadian film and TV's biggest night, 20% more
viewers tuned into ETALK (653,000) for its unparalleled
wall-to-wall coverage of the CANADIAN SCREEN AWARDS on March
10, than the actual award show broadcast itself. ETALK's
coverage was also 47% ahead of ET CANADA's (443,000). ETALK
also led in all key adult and female demos: A18-34 (+17%),
A18-49 (+24%), A25-54 (+28%), F18-34 (+18%), F18-49 (+32%), and
F25-54 (+21%).
-- ETALKcelebrated Canada's best in music with a post-JUNO AWARDS
report on March 31 that garnered 34% more viewers than ET
CANADA (576,000 vs. 430,000).
-- Last night (April 7), ETALK celebrated the best in Country
music with its coverage of the ACADEMY OF COUNTRY MUSIC AWARDS,
which garnered 38% more viewers than ET CANADA (597,000 vs.
433,000).


Awards season continues and the celebrating doesn't stop for ETALK, as the #1 Canadian entertainment team gets set to deliver wall-to-wall
coverage of the 2014 MUCH MUSIC VIDEO AWARDS, Monday, June 16 at 7 p.m. ET on CTV and CTV GO.


ETALK airs weeknights at 7 p.m. ET on CTV and CTV GO. ETALK is also available on demand following the television broadcast on CTV.ca and the CTV GO app.


SOCIAL MEDIA LINKS:
Twitter:
@CTV_PR
@CTV_Television

ETALK - @etalkCTV

Ben Mulroney - @BenMulroney

Tanya Kim - @Tanya_Kim

Danielle McGimsie - @MissDMcG

Lainey - @LaineyGossip

Traci Melchor - @stayfabulous

Devon Soltendieck - @DSoltendieck

Jessi Cruickshank - @JESSI

Facebook:
Facebook.com/CTV
Facebook.com/etalkCTV

Instagram:
etalkCTV

About ETALK

Hosted by Ben Mulroney and Tanya Kim, ETALK is the #1 most-watched entertainment newsmagazine in Canada. From the
OSCARS(®) and the EMMYs(®) to the JUNO Awards, ETALK is front-and-centre, delivering up-to-the-minute news in film,
television, music and more. Celebrating both home-grown talent and
international stars, ETALK became Canada's first daily Canadian entertainment newsmagazine when it
launched in 2002. ETALK airs weeknights at 7 p.m. ET on CTV and CTV GO, 7:30 p.m. ET on CTV Two and CTV GO, and at 6 p.m. ET on E! (check local listings).


About CTV

CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 12 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio, digital, and
Out-of-Home. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's
largest communications company. More information about CTV can be found
on the network's website at CTV.ca.



Source: BBM Canada, includes preliminary overnight audiences.

Audiences prior to August 31, 2009 based on BBM Nielsen Media Research
Mark II meters.


SOURCE CTV

CTV

CONTACT: Matthew Almeida, CTV and CTV Two, 416.384.2629 or matthew.almeida@bellmedia.ca
Jacqui VanSickle, CTV and CTV Two, 416.384.5091 or jacqueline.vansickle@bellmedia.ca


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