YOU On Demand Signs Deals With HiT Entertainment, Sesame Workshop and Nelvana to Launch YOU Kids On Demand Subscription Service in China

YOU On Demand Signs Deals With HiT Entertainment, Sesame Workshop and Nelvana to Launch YOU Kids On Demand Subscription Service in China

NEW YORK, March 13, 2014 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand"), a leading multi-platform entertainment and Video On Demand company in China, today announced that it has signed agreements with Nelvana Enterprises ("Nelvana"), Sesame Workshop and HiT Entertainment Ltd. ("HiT") to offer popular children's titles through its brand new YOU Kids On Demand subscription platform ("YOU Kids"), which will be launched later this year. Additional details will be released closer to the platform's debut.

All three deals allow for distribution across digital cable, mobile, IPTV and Internet (including Over-the-Top [OTT]).

The titles that will be available to YOU Kids customers rank among the most popular and educational children's programming available in the world today. Sample content offered in the YOU Kids subscription package will include: Elmo's World and Play With Me Sesame (Sesame Workshop); Bob the Builder and Thomas & Friends (HiT); Max & Ruby, Maurice Sendak's Little Bear, The Berenstain Bears and Miss Spider's Sunny Patch Friends (Nelvana).

Shane McMahon, Chairman of YOU On Demand, stated, "Providing the finest family-friendly entertainment to our growing and broadening consumer base in China is a logical next step for YOU On Demand. We are delighted to partner with three of the world's premier producers of children's programming and look forward to continuing to expand the wide array of content we offer through YOU On Demand's unique, multi-platform distribution system."

About YOU On Demand Holdings, Inc. (http://www.yod.com)
YOU On Demand (NASDAQ: YOD), is a leading multi-platform entertainment company delivering premium content, including leading Hollywood and China-produced movie titles, to customers across China via Subscription Video On Demand and Transactional Video On Demand. The Company has secured alliances with leading global media operators and content developers. YOU On Demand has content distribution agreements in place with many of Hollywood's top studios including Disney Media Distribution, Paramount Pictures, NBC Universal, Warner Bros., Miramax Films, Lionsgate and Magnolia Pictures, as well as a broad selection of the best content from Chinese filmmakers. The Company has a comprehensive end-to-end secure delivery system, governmental partnerships and approvals and offers additional value-added services. YOU On Demand has strategic partnerships with the largest media entities in China, a highly experienced management team with international background and expertise in Cable, Television, Film, Digital Media, Internet and Telecom. YOU On Demand is headquartered in New York, NY with its China headquarters in Beijing.


CONTACT:

Jason Finkelstein Robert Rinderman or Norberto Aja

YOU On Demand JCIR

212-206-1216 212-835-8500

jason.finkelstein@yod.com YOD@jcir.com

@youondemand
SOURCE YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

Web Site: http://www.yod.com


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