Mecca Bingo Renew Partnership With Playtech's Virtue Fusion Bingo Network

Mecca Bingo Renew Partnership With Playtech's Virtue Fusion Bingo Network

LONDON, March 26, 2014 /PRNewswire/ --



Playtech [http://www.playtech.com ], the international designer, developer and
licensor of software and services for the online, mobile, TV and land-based gaming
industry, is proud to announce that Mecca Bingo, part of the Rank Group, has extended is
agreement to partner with Playtech's dedicated Bingo subsidiary, Virtue Fusion.



(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )




The 3 year deal allows the continuation of what has been a long and mutually
beneficial relationship between the two companies. Playtech has a unique Bingo offering
that is unparalleled in the industry, built on a platform with a proven track record and
leading innovation. With this, Mecca delivers a quality online bingo product that
complements their strong offline presence.



The Rank Group is a leading European gaming and betting company, headquartered in
Great Britain. Rank's businesses include a number of established brands in gaming and
leisure, these include Mecca Bingo and Mecca Bingo.com.



Ian Burke, Chairman and Chief Executive of Rank Group, comments on the decision to
renew with Playtech, "This has been an important partnership for Mecca since 2006 and we
are pleased that an agreement has been reached to develop this further over the next three
years."



"Mecca were one of Virtue Fusion's first ever Bingo customers and the further
re-signing of a marquee Bingo brand like this shows the strength of the partnership, in
conjunction with the power of the Virtue Fusion bingo network, range of products and our
future plans," says Daniel Phillips, COO for Playtech subsidiary Virtue Fusion.



About Playtech



Playtech develops unified software platforms and content for the online and land-based
gaming industry, together with providing a range of ancillary services such as marketing,
hosting and CRM services.



The Group's capabilities enable the delivery of an integrated software or turnkey
solution, with players accessing online, broadcast, mobile and server-based gaming
terminals through a single account.



New licensees include existing online operators upgrading or diversifying their
offering, land-based casino groups, government sponsored entities such as lotteries, and
new entrants making their online gaming debut, particularly in newly-regulated markets.



Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000
employees located in twelve countries. Its leading gaming applications include casino,
poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.



http://www.playtech.com




For further information contact:

Playtech Ltd
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger
+44(0)20-7861-3232

Adam Kay, Head of Investor Relations
+44(0)1624-645954

Pelham Bell Pottinger
David Rydell / Olly Scott / Guy Scarborough
+44(0)20-7861-3232




Photo:
http://photos.prnewswire.com/prnh/20120515/531552


Photo:http://photos.prnewswire.com/prnh/20120515/531552
http://photoarchive.ap.org/
Playtech


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