YOU On Demand Expands Relationship with Disney to Offer Movies On Demand via Mobile in China

YOU On Demand Expands Relationship with Disney to Offer Movies On Demand via Mobile in China

NEW YORK, Jan. 30, 2014 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" ), a leading multi-platform entertainment and Video On Demand company in China, today announced the expansion of its cooperation to offer feature films from Disney Media Distribution ("Disney") via YOU On Demand's mobile service.

YOU On Demand will now make available Disney's library titles including "Alice in Wonderland" and "Pirates of the Caribbean," as well as popular Marvel library titles through its Subscription Video On Demand (SVOD) package. In addition, new releases such as "Thor: The Dark World" and "Saving Mr. Banks" will be available via its Transactional Video On Demand (TVOD) offering.

"We are very proud to announce our expanded partnership with Disney as we continue to bring the best in entertainment to mobile users in China," said Shane McMahon, Chairman of YOU On Demand. "Disney films define quality family entertainment and we're thrilled that YOU On Demand will be showcasing Disney content to the world's largest media audience. This partnership marks the next step in YOU On Demand's commitment to provide rich and diverse content to customers anytime and anywhere on a wide variety of platforms, including mobile, digital cable, IPTV, Over-the-Top and online."

With Disney, YOU On Demand will continue its pursuit of expanding its mobile distribution presence in China. As per the recently announced distribution agreement with Huawei, YOU On Demand will add Disney titles to its current Hollywood line-up via its newly launched mobile application ("App"), YOU Cinema. The App currently comes preloaded on Huawei Mate smartphones.

Huawei is a leading global information and communications technology (ICT) solutions provider and the third largest global smartphone manufacturer.

Since overtaking the U.S. last year in shipment volume, China's smartphone market is now the world's largest. Shipments are projected to grow 25% in 2014 to 450 million units from approximately 360 million in 2013, according to market research firm IDC.

About YOU On Demand Holdings, Inc. (http://www.yod.com)

YOU On Demand (NASDAQ: YOD) is a leading multi-platform entertainment company delivering premium content, including leading Hollywood and China-produced movie titles, to customers across China via Subscription Video On Demand and Transactional Video On Demand. The Company has secured alliances with leading global media operators and content developers. YOU On Demand has content distribution agreements in place with many of Hollywood's top studios including Disney Media Distribution, Paramount Pictures, NBC Universal, Warner Bros., Miramax Films, Lionsgate and Magnolia Pictures, as well as a broad selection of the best content from Chinese filmmakers. The Company has a comprehensive end-to-end secure delivery system, governmental partnerships and approvals and offers additional value-added services. YOU On Demand has strategic partnerships with the largest media entities in China, a highly experienced management team with international background and expertise in Cable, Television, Film, Digital Media, Internet and Telecom. YOU On Demand is headquartered in New York, NY with its China headquarters in Beijing.

About Disney Media Distribution

Disney Media Distribution is the distribution arm of The Walt Disney Company responsible for the licensing of branded and non-branded entertainment to all platforms in Asia Pacific including free-to-air, cable and satellite broadcasters and mobile, broadband and VOD platforms. Its program portfolio includes quality feature films, critically-acclaimed network television series, ABC news programming, the very best in animation and prestigious specials such as the Academy Awards. Disney Media Distribution also oversees channel distribution of the much-loved Disney Channel, Disney Junior and Disney XD which are distributed on all major pay TV platforms in the region.

About Huawei (http://www.huawei.com/en)

Huawei is a leading global ICT solutions provider. Through our dedication to customer-centric innovation and strong partnerships, we have established end-to-end capabilities and strengths across the carrier networks, enterprise, consumer, and cloud computing fields. We are committed to creating maximum value for telecom carriers, enterprises and consumers by providing competitive ICT solutions and services. Our products and solutions have been deployed in over 140 countries, serving more than one third of the world's population.


CONTACT:


Jason Finkelstein Robert Rinderman or Norberto Aja

YOU On Demand JCIR - Investor Relations/Corporate
Communications

212-206-1216 212-835-8500

jason.finkelstein@yod.com YOD@jcir.com

@youondemand
SOURCE YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

Web Site: http://www.yod.com


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