OnAir Launches OnAir Play

OnAir Launches OnAir Play

Combined connectivity and entertainment revolutionize the passenger experience

APEX Expo, ANAHEIM, California, September 10, 2013 /PRNewswire/ --



OnAir Play [http://www.onair.aero/en/commercial-airlines-products-onair-play ] is set
to revolutionize the way airline passengers spend their time onboard by combining inflight
connectivity with films, TV, live news, music, games, magazines and newspapers. Passengers
will now have access to a full range of content including live news and sport, updated
throughout the flight and can buy destination-based goods and services to ease their
arrival.



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Passengers simply need to connect to the Wi-Fi hotspot to enjoy a wide range of
entertainment features. The passenger interface, which is fully customizable, is highly
intuitive and is compatible with all device types, regardless of brand, screen size and
operating system. OnAir's onboard GSM and Wi-Fi networks mean passengers can tweet, email,
send text messages, browse the Internet and make calls.



"OnAir Play marks the start of a new era in how we spend our time during the flight,"
said Ian Dawkins, CEO of OnAir. "On the ground the way we watch TV and films or listen to
music has changed to an on-demand mentality. We can even provide passengers with regularly
refreshed, time-sensitive content, such as news and sport. We want to tell people about
what we're doing, through social media, email, text messages and even talking to them. Why
should it be different when we fly?"



"We know the vast majority of airline passengers carry a smartphone or tablet, and
often both," Dawkins, added. "Passengers are familiar with their own device and have all
the apps they are used to including a screen whose quality is often better than those on
the back of seats. OnAir Play lets airlines provide passengers with the entertainment and
connectivity options they want."



OnAir Play gives airlines the freedom to provide extensive inflight entertainment
(IFE) content directly to passengers' own personal electronic devices through the onboard
wireless network. Importantly, IFE is now a viable option for short-haul and regional
operators, with a passenger service differentiation and revenue generating opportunities,
such as the sale of content and advertising opportunities. Airlines opting to offer OnAir
Play have the option to continue working with existing content providers, or work with
OnAir to create content integrated packages.



The solution was developed in conjunction with inflight entertainment expert Advanced
Inflight Alliance AG [http://www.aialliance.com ] (AIA) and its software group DTI
[http://www.dtisoft.com ], through its Wireless Inflight Services and Entertainment. It
provides full video-on demand capability with secured wireless Digital Rights Management
(DRM) streaming approved by major studios through renowned AIA content specialist IFP
[http://www.weareifp.com ].



"Our agreement with OnAir combines the expertise of key players in the fields of
content and connectivity to provide an exceptional end-to-end wireless solution to the
market. It will allow airlines to save on the overall cost of their inflight entertainment
services and provide efficiencies when managing their onboard content," said Wale Adepoju,
Chief Operations Officer of AIA. "We are delighted to partner with OnAir to provide
airlines with this innovative solution which includes technical facilities, content
services and distribution, as well as inflight software features."



For more information and a live demo of OnAir Play, visit our booths - OnAir booth
1041, AIA booth 1012 - at the APEX Expo in Anaheim, September 9-12, 2013.



About OnAir



OnAir sets the benchmark for global inflight connectivity services, with over 50
customers on five continents. We are the only provider to offer consistent global coverage
for both inflight GSM and Wi-Fi, thanks to regulatory approvals from approaching 100
countries, more than 350 roaming agreements, and by using Inmarsat's I4 satellite
networks.



OnAir's products enable passengers to use their own mobile phones, smartphones,
tablets and laptops in exactly the same way as they do on the ground, either through the
onboard GSM network or the onboard Wi-Fi hotspot. The products are available as linefit or
retrofit for all commercial aircraft, as well as government, VIP and business jets, and
ships.



OnAir was incorporated in February 2005 and is owned by SITA, the leading IT solutions
provider to the air transport world. OnAir is a member of the GSM Association and an
Inmarsat Distribution Partner for both SBB and GX Aviation services.



More information about OnAir




- Visit our Website [http://www.onair.aero ]
- Follow OnAir on LinkedIn
[http://www.linkedin.com/company/31879?goback=%2Efcs_GLHD_onair+_false_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&trk=ncsrch_hits ]
- Watch OnAir on YouTube [http://www.youtube.com/user/MobileOnAir ]


About Advanced Inflight Alliance AG



Advanced Inflight Alliance AG (ISIN DE0001262186, WKN 126218) (AIA) is a world leader
in passenger experience solutions. AIA's subsidiaries are market-leaders in the inflight
entertainment industry serving over 130 airlines around the world with inflight content
services and solutions.



IFP, a division of AIA, is a world leader of in-flight entertainment content
licensing, processing and workflow management delivering value to the world's most
important airlines. With offices spanning the globe and over thirty years of expertise in
offering a complete range of in-flight services and solutions, IFP is uniquely positioned
to provide the ultimate experience in passenger engagement.



DTI, a division of AIA, is the world's leading inflight entertainment software and
solutions provider. Over the past decade, DTI has established itself as the global leader
of inflight games, developing its own cutting-edge entertainment software and supplying
popular licensed games and content applications to a majority of the world's top airlines.



Together, IFP and DTI have the technical capabilities to work with all aircraft and
onboard systems and tailor solutions to each individual airline, their systems,
destinations, passenger demographic and budget.



For more information, please visit http://www.advanced-inflight-alliance.com






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OnAir

CONTACT: OnAir media enquiries : Aurélie Branchereau-Giles , Tel.: +41 (0)22 747 6360 , E-mail: aurelie.branchereau@onair.aero


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