Value 360 Communications to Manage the Public Relations Mandate for Sony LIV

Value 360 Communications to Manage the Public Relations Mandate for Sony LIV

NEW DELHI, August 26, 2013 /PRNewswire/ --



The Leading Digital Video-On-Demand Service Platform, Owned and Operated by Multi
Screen Media (MSM)



Sony LIV, the ultimate online entertainment destination, owned and operated by Multi
Screen Media (MSM), has appointed Value 360 Communications as its official PR agency in
India. Sony LIV is the latest addition to the list of industry leaders for whom the
leading PR firm offers communications strategy and messaging services.



Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is
India's leading television network. It comprises of Sony Entertainment Television (SET),
one of India's leading Hindi general entertainment television channels; MAX, India's
premium Hindi movies and special events channel; SAB, a family comedy entertainment
channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX,
India's Premier Sports Entertainment Channel and Sony LIV, the digital channel.
Multi-Screen Media's channels are available across the globe and influence over 400
million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.



Mr Kunal Kishore, Founder Director at Value 360 Communications, commented, "We are
extremely pleased to be the partner of choice for a marquee brand like Sony LIV, an
ahead-of-the-curve player in the digital entertainment space. Our key objective would be
to establish thought leadership, carve a distinctive niche for the brand in the
Video-On-Demand market in India and create top of mind recall amongst their target set of
consumers. At Value 360, we have a team of expert consultants working in diverse areas of
public relations, from traditional media to new media. We hope to successfully align this
expertise into the work that we do for Sony LIV."



Commenting on the new development, Nitesh Kripalani, Executive Vice-President - New
Media, Business Development and Digital/Syndication at Sony Entertainment Network, said,
"Digital entertainment industry is on a high-growth trajectory and we are focused to
establish Sony LIV as the most innovative Video-On-Demand Service provider that offers
world class viewing experience to its users all across the world. Our motive is to fortify
our position in the Indian market with a well entrenched consumer connect strategy. We
chose Value 360 Communications as our preferred partner owing to the agency's extensive
experience and expertise in managing digital businesses."



About MSM



Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is
India's leading television network. It comprises of Sony Entertainment Television (SET),
one of India's leading Hindi general entertainment television channels; MAX, India's
premium Hindi movies and special events channel; SAB, a family comedy entertainment
channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX,
India's Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen
Media's channels are available across the Globe and influence over 400 million viewers in
the Indian sub-continent, and the South Asian Diaspora worldwide.



Apart from SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD,
AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC,
Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also
distributes the leading News network in the country - the TV Today Network channels -
Headlines Today, Aaj Tak and Tez and the premium Sports' channels - Neo Prime & Neo
Sports.



About Value 360 Communications



Value 360 Communications is one of India's leading PR Agencies and a leader in the
area of specialty communications services including Digital Media Promotion, Event
Management, Investor and Analyst Relationship, Crisis Communications, Integrated
Marketing, Strategic Counsel, Media Relations and part of Huntsworth Group. The firm is
formed with an objective of offering focused, practical, and measurable integrated
communication programs. It is also the acknowledged leader in the technology
communications space in India.



Value 360 Communications is backed by a powerful network of more than 100 staff
members across offices in Mumbai, Delhi, Bangalore, Chandigarh, Lucknow and has a
pan-India presence through a strong affiliate network of 36 regional partners. For more
information, visit www.value360india.com [http://www.value360india.com ].



Primary Media Contact: Ashish Sahoo, ashish@value360india.com, 91-9958182658



Secondary Media Contact: Priyanka Sharma, priyanka.sharma@value360india.com




Value 360 Communications Pvt. Ltd

CONTACT: PRN


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