The TV Gallery by John Lewis Set to Examine and Challenge the Boundaries Between Art and Technology

The TV Gallery by John Lewis Set to Examine and Challenge the Boundaries Between Art and Technology

LONDON, August 29, 2013 /PRNewswire/ --



John Lewis has commissioned a group of contemporary artists to create
original pieces of digital video art shown on the latest and previously unseen televisions


in the highest and sharpest resolution possible



John Lewis has created an art exhibition featuring specially commissioned digital art
by contemporary artists displayed on televisions using the latest 4K and OLED technologies
giving viewers a radically enhanced visual experience. The exhibition examines and
stimulates the debate on the growing synergies between art and technology posing the
question of whether or not the future of art is indeed digital.



The exhibition will act as a platform for the launch of the latest ultra-high
definition TV models by Samsung, Sony, LG and Panasonic with the event acting as the UK
launch of the stunning Samsung Curved OLED television - one of the most highly anticipated
technology launches of 2013. OLED technology is arguably regarded as the most significant
technological advance since televisions moved from black and white to colour.



Each artist will exhibit works reflecting a range of styles spanning design,
illustration, animation and digital art, including: Luca Agnani, famed for his work
breathing animation into traditional Van Gogh art; Inkie, a London-based painter and
street artist from Bristol; Paolo Ceric from Croatia, who uses coding and programming to
create animated GIFs and 4D experiences; and Yuriy Mironoff, a visual artist from Ukraine
who fuses traditional illustration with exciting, colourful and daring animation.



The exhibition will be held at the Rook & Raven Gallery in London and will be open to
the public from Thursday 5th September to Saturday 7th September 2013, daily from 10am to
8pm.



Johnathan Marsh, Head of Buying at John Lewis, said: "John Lewis prides itself on
being able to offer cutting edge technology to its customers first. The TV Gallery will
allow us to showcase the superior performance of some of the world's most advanced
televisions. For our customers purchasing technology products, brilliant design and
market-leading functionality are equally important.



The TV Gallery has been a fantastic project that has allowed us to show, for the first
time, artwork by a selection of contemporary artists, on ultra-high definition screens,
that offering four times the resolution of current HD televisions."



Notes To Editors



About John Lewis



John Lewis - John Lewis, 'Retailer of the Year 2013' (1), 'The Nation's Best Retailer'
squared and 'Best Retailer 2013' cubed, typically stocks more than 350,000 separate lines
in its department stores. The website stocks over 200,000 products focused on the best of
fashion, beauty, home and giftware and electrical items including online exclusives.
johnlewis.com is consistently ranked one of the top online shopping destinations in the
UK. (http://www.johnlewis.com). John Lewis Insurance offers a range of comprehensive
insurance products - home, car, wedding and event, travel and pet insurance and life cover
- delivering the usual values of expertise, trust and customer service expected from the
John Lewis brand.


(1) Oracle Retail Week Awards 2013
squared Verdict Consumer Satisfaction Awards 2013
cubed Which? Awards 2013



#JohnLewisTVGallery



You can follow John Lewis on the following social media channels:
http://www.johnlewis.com/twitter
http://www.johnlewis.com/facebook
http://www.johnlewis.com/youtube



About Rook & Raven



Rook & Raven Gallery was founded in 2010 by Richard Grindy and Rachelle Lunnon, to
encourage alternative artistic practice, forming a bridge between commercial and
progressive art forms from both emerging and established international artists.



Rook & Raven is a gallery, publisher of fine art prints and books, and creative portal
situated in the heart of London's Fitzrovia district. As an extension of the Gallery's
exhibition portfolio, and through collaborative ties to various creative industries and
outside curators, Rook & Raven has evolved the standard art space into an innovative
nucleus that aims to advance the remit of visual expression.



For more information please contact Kamran Haider or Alice Harper at Mission



kamran@thisismission.com / aliceh@thisismission.com /


+44(0)20-7845-7800




Mission


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