100% Growth in Under Eight Months - MINITFO on YouTube Reaches Two Million Hits!

100% Growth in Under Eight Months - MINITFO on YouTube Reaches Two Million Hits!


TORONTO, Aug. 22, 2013 /CNW/ - The MINITFO YouTube channel (youtube.com/user/MiniTFO) has broken its own record, registering two million views in fewer than
eight months, clearly demonstrating the growing need for Francophone
preschool content and the public's interest in MINITFO, Groupe Média
TFO's preschool channel.



"Our growth since January has been exponential, with MINITFO posting a
record 100% increase in its YouTube presence," said Glenn O'Farrell,
President and Chief Executive Officer of Groupe Média TFO. "We believe
this success is due to the public's insatiable appetite for our quality
French-language preschool content."



MINITFO offers an interactive Kindergarten for children, presenting short, entertaining content, including games,
apps and series of programs that are broadcast on TFO television and
posted on the MINITFO Web site. MINITFO is the result of the work of a
talented and committed team dedicated to child development. Josée and
Louis, MINITFO's presenters, also lend their assistance by extending
the learning provided by schools and parents. Children identify with
the presenters, developing a sincere attachment and a feeling of
belonging to the MINITFO series.



"We realize that children view video content on a daily basis using
smart phones and tablets. With MINITFO, we wanted to meet the emerging
needs of children aged 2 to 6 by adopting an intelligent approach to
educational content that is inviting, simple and intuitive," explained
Marianne Lambert, producer of the MINITFO series.



Having achieved this milestone, Groupe Média TFO will continue its
efforts to develop and distribute media content for mobile devices, the
Web and TV.


About Groupe Média TFO


Groupe Média TFO produces and distributes award-winning educational and
cultural media content along with supporting content to meet the needs
and aspirations of its target clientele. TFO thus contributes to the
civic and cultural development of the Ontario's Francophone community
and makes it content available on a large number of media platforms.
Based in Toronto, TFO is the largest producer and distributor of
French-language educational products in Canada.


SOURCE GroupeMédia TFO

Image with caption: "100% Growth in Under Eight Months - MINITFO on YouTube Reaches Two Million Hits (CNW Group/GroupeMédia TFO)". Image available at: http://photos.newswire.ca/images/download/20130822_C7472_PHOTO_EN_30039.jpg

GroupeMédia TFO

CONTACT: Pascal Arseneau
Chief Marketing Officer
Groupe Média TFO
parseneau@tfo.org
416.557.5416


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