Almost Half the UK Listens to Audio/Radio Online Each Week, Finds New Audiometrics Survey

Almost Half the UK Listens to Audio/Radio Online Each Week, Finds New Audiometrics Survey

LONDON, June 12, 2013 /PRNewswire/ --



48% of adults in the United Kingdom listen to audio or radio online each week, an
estimated weekly audience of 25 million, according to results from the first Audiometrics
market research to measure listening behaviour, published today.



The survey of 3,000 UK adults (aged 15 and over) found that the weekly reach of online
audio and radio is greater amongst males (51%) than females (45%), and is highest amongst
young people (75% of 15-24 year olds and 59% of 25-34 year olds).



These findings and others were released by Audiometrics in a presentation to key
companies from the online audio sector at the initial meeting of the Audio Council in
London.



Audiometrics is a new service, launched by London-based market research agency
AudenceNet, that specialises in audience research, data analysis and strategic insights
for the growing audio and radio sector.



The Audio Council was formed in early 2013 by the Internet Advertising Bureau [IAB] to
educate the market about the possibilities offered by advertising in an online audio
environment.



"Several online audio businesses, both British and international, were already amongst
satisfied clients of our market research services," said AudienceNet Managing Director
David Lewis. "It made sense to create Audiometrics to provide them, as well as media
buyers and potential advertisers, with an objective, periodic overview of the consumer
market for online audio."



"These new figures help to highlight just how mainstream listening to audio in a
digital environment has become - and how vibrant a sector this is," said IAB Editorial
Manager Stuart Aitken, Chair of the IAB's Audio Council. "We're looking forward to working
with AudienceNet in the coming months to produce a report called 'Listening Britain' which
will build on this research and look closer at behaviours within this space."



The total net advertising expenditure within the UK online audio sector was estimated
to be GBP25m-GBP30m in 2011 [source: IAB]. Revenues to British record labels from online
audio streaming were GBP49m in 2012 [source: BPI].



Infographic:
https://docs.google.com/file/d/0By6SRpmqsYvzNjczUDNPQ3NHc28/edit?usp=sharing



Definition: Weekly reach data constitute listening for five minutes or more at any one
time during the last seven days to AM/FM/LW/DAB/SW radio broadcast stations online and/or
audio content available only on the internet.



AudienceNet is a fully accredited market research agency which uses state-of-the-art
technology to derive significant consumer insights. It creates, builds and manages bespoke
online communities which are wholly reflective of any given audience, target market or
geographical community. It is a founder member of the Audio Council.



Internet Advertising Bureau is the trade association for online and mobile
advertising. It promotes growth and best practice for advertisers, agencies and media
owners.




Contact:
Audiometrics, AudienceNet
http://www.audiencenet.co.uk
press@audiencenet.co.uk
+44-784-707-8235


Audiometrics


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