VICE's Music Channel, Noisey, and Garnier Fructis Launch Style Stage Headhunter College Tour

VICE's Music Channel, Noisey, and Garnier Fructis Launch Style Stage Headhunter College Tour

Style Stage to Cast Two Hosts of Upcoming Web Series on Emerging Style and Music Trends

Auditions Open Online beginning April 11 at noisey.com/headhunter

NEW YORK, April 10, 2013 /PRNewswire/ -- Today VICE's music channel Noisey and Garnier Fructis officially announce the launch of the Style Stage Headhunter College Tour. The tour will visit seven college campuses across the country throughout the month of April to discover and cast two hosts for HEADHUNTER, an upcoming web series premiering this summer on Style Stage (www.noisey.com/stylestage).

(Photo: http://photos.prnewswire.com/prnh/20130410/NY92425 )

The Headhunter College Tour will feature a full-size tour bus that will travel across the U.S., hosting live auditions at each stop to find a male and female host of HEADHUNTER. HEADHUNTER, a 6-episode series launching this summer on Style Stage (www.noisey.com/stylestage), will feature the two hosts as they visit music festivals and events nationwide this spring and summer in search of the newest emerging hair and style trends.

Beginning April 11, the Headhunter College Tour is also open to online auditions to cast the two hosts of HEADHUNTER. Prospective hosts can visit noisey.com/headhunter and submit a video message answering a few simple questions about their love of style and music.

"Personal style and self-expression are tremendous in the music scene, especially among emerging artists," said Debora Koyama, Assistant Vice President of Marketing, Garnier Fructis. "Our hosts will act as your trusted curators of style, giving unique insider access to the looks they're seeing now with a nod to what's coming next."

Launched at the SXSW Music Festival in March, Style Stage celebrates the intersection of hair, style, and music with online and in-person content and experiences rolling out this year. Style Stage features some of the most expressive looks of the world's most influential musicians, shining a light on iconic hair and personal styles from the past, and those emerging on the music scene today. Style Stage celebrated the launch with an original documentary film, featuring intimate interviews with Chairlift, Alexis Krauss of Sleigh Bells, IO Echo, Eve, Tegan and Sara, and more. The full documentary is available at: http://noisey.vice.com/style-stage-video/style-stage-documentary.

"Music festivals have always been a great place for people to discover new artists and looks," said Kim Taylor Bennett, Editor, Style Stage. "We're excited for Style Stage to be the first online series dedicated to uncovering the latest emerging styles and music from the biggest and best festivals coming up this season."

The Headhunter College Tour will visit the following locations throughout April:

April 11 University of Miami, Coral Gables, FL
April 12 USF Tampa, Tampa, FL
April 15 New York University, New York, NY
April 16 Rutgers University, New Brunswick, NJ
April 18 Kent State, Kent, OH
April 19 Columbia College, Chicago, IL
April 24 University of California, Riverside, Riverside, CA

Follow the tour on Twitter (@noiseymusic and #StyleStage). Winners of the Style Stage Headhunter Tour will be announced in May.

ABOUT VICE

VICE was launched in 1994 as a 'punk zine' and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world's premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division. VICE's digital channels include Noisey, a music discovery channel, The Creators Project, dedicated to the arts and creativity, Motherboard, covering cultural happenings in technology, and Fightland, a channel dedicated to the culture of MMA. To date, VICE boasts over 60 established shows that cover everything from current events to sex to investigative reporting to music to kittens.

ABOUT NOISEY
Noisey.com is the music channel from the makers of VICE. So you know it's going to be good. Noisey.com launched in March 2011 at SXSW and is dedicated to uncovering the best new bands and music scenes from around the world. The shows are about anything and everything concerning music--live jams, geeky record stores clerks, smarmy critics, boob-flashing fans, destroyed hotel rooms, and roadies. The Noisey Youtube channel made its debut in February 2012 with M.I.A.'s "Bad Girls," and VICE-produced and directed A$AP Rocky video, "Wassup." Since, the channel has welcomed over 150K subscribers and recorded over 100 million video views from all around the globe. On YouTube, Noisey offers music fans the most extensive slate of original online music programming to date, covering not only the artists that matter most, but the trends and opinions that make up today's music culture. See for yourself: youtube.com/noisey

ABOUT Garnier

Everyone possesses their own natural beauty and everyone has the power to make that beauty shine through. Garnier appeals to anyone who is self-confident, yet seeks to improve their appearance. For Garnier the aim of beauty is happiness and feeling at ease with yourself and others. It's about taking care.

SOURCE Garnier Fructis

Photo:http://photos.prnewswire.com/prnh/20130410/NY92425
http://photoarchive.ap.org/
Garnier Fructis

CONTACT: NOISEY - Fay Sliger, VICE, fay@vice.com; GARNIER - Greta Fox, Public Relations, (646) 658-5468, gfox@us.loreal.com, or Olivia Porcello, Blue Sky Communications, (212) 995-1777, Olivia@blueskypr.com


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