Tata Elxsi Launches Strategy and Technology Consulting Services for the Media & Entertainment Industry

Tata Elxsi Launches Strategy and Technology Consulting Services for the Media & Entertainment Industry

BANGALORE, India, April 8, 2013 /PRNewswire/ --



Tata Elxsi, a global technology and engineering services provider, announced the
launch of Strategy & Technology Consulting services (S&TC) for the Media & Entertainment
industry, today. The bouquet of consulting services is directed towards Multi System
Operators (MSOs), Broadcasters and Original Equipment Manfacturers (OEMs) facing
challenges related to growth, expansion and technology in both mature and emerging
markets, including US, Europe, Latin America and India.



Tata Elxsi brings over 15 years of specialized and global experience in working with
leading MSOs, Broadcasters, OEMs, platform and software vendors, supporting their
technology, product and services roadmaps. Tata Elxsi's S&TC services leverages this depth
and breadth of experience across the industry ecosystem, and a dedicated team of experts
across technology, operations and service delivery.



Tata Elxsi, offers its experience in devising and improving customer-centric
strategies to increase reach, engagement and monetization, technology-led strategies to
help clients identify, evaluate and deploy cutting-edge B2C technologies and operational
aspects to help improve service delivery and quality.



Speaking on the launch of the S&TC services, M Thangarajan, Vice President and Head of
Tata Elxsi's Broadcast Business Unit said, "Our customers face different and constantly
evolving priorities and challenges across geographies. For example, government driven
digital switchover policies in countries such as Brazil, India and Mexico present great
opportunities as well as challenges for operators, including the choice of adopting
technology in a phased manner versus leap frogging, and related aspects of deployment and
operations. The expertise and insight we have developed in mature markets will help us
provide the right solutions and strategies for such customers."



About Tata Elxsi



Tata Elxsi is a design company that blends technology, creativity and engineering to
help customers transform ideas into world-class products and solutions. A part of the $100
billion Tata group, Tata Elxsi addresses the communications, consumer products,
healthcare, media & entertainment, semiconductor and transportation sectors. This is
supported by a talent pool of over 4000+ employees and a network of design studios,
development centres and offices worldwide. Key services include embedded product design,
industrial design, animation & visual effects and systems integration.




Media Contacts

Tata Elxsi
Hari Balan
Corporate Communications
Ph: +91-80-22979123
media@tataelxsi.com


Tata Elxsi


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