rocket media communications, the Solution to the Challenges of Communication Today: Higher, Faster, Further
rocket media communications, the Solution to the Challenges of Communication Today: Higher, Faster, Further
VIENNA, Austria, April 16, 2013 /PRNewswire/ --
rocket media communications, whose innovative concept is setting new standards in the
world of global communications, is the world's first TV communications agency based in
Austria.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/60641-rocket-media-communications
Day after day, communications experts are confronted by a bewildering variety of
communications options and challenged to make the right decisions. Buzzwords such as
"cost-cutting", "target-group effectiveness", "increased recognition", "credibility in
times of crisis" and, increasingly, "global communication" have become the order of the
day. The question of how to meet these high expectations is essential to the business
today.
The answer lies with rocket media communications' unique concept. The Austrian TV
communications agency develops customized television formats for businesses or business
locations and then ensures that these are distributed to almost every television
broadcaster in the world.
Infotainment is just one component in this successful recipe. As the name suggests,
infotainment is a combination of information and entertainment, which the creative forces
at rocket media communications achieve to perfection. Diverse information, strategic
messages or customer products are packaged as interesting stories within TV documentaries,
short films or news formats. The journalistic workup ensures strong credibility, whilst
the link to global economic, cultural and social themes generates international relevance.
Michael Grabner, rocket media communications' Managing Director, simply calls it "public
relations in moving pictures," adding "without having to pay for expensive advertising."
The trick to effective, value-for-money public relations lies in the refined TV
formats being supplied free to around 6,500 TV stations worldwide, which results in
massive broadcast rates. A large sales team is responsible for the complex distribution.
Although the customer covers the production and distribution costs, the pay-off is a
guaranteed global or specifically targeted audience of millions, or even billions, at a
comparatively low cost.
Both business and tourism regions, and international companies, have recognised this
new advertising format's potential, which has attracted customers such as the Republic of
Kazakhstan. The image movies and documentaries produced ahead of the 'Asian Winter Games
2011' in Kazakhstan were shown on a total of 690 TV channels worldwide, including the BBC,
euronews, CNN, Eurosport, Asia News International, Russia Today TV, CCTV and Reuters,
resulting in 1,600 broadcast hours and 1.4 billion viewers.
Modern TV communications have also proved to be effective in other areas. Important
global economic topics were covered in reports from the Kazakh "Astana Economic Forum",
attended by 12 Nobel Prize winners. The educational work entitled "The Atom Project" also
reached a global audience, whilst billions of people were informed about and inspired by
innovative energy, technological and social projects when the annual Energy Globe Awards
were broadcast.
The concept also boasts impressive media values, potentially reaching hundreds of
million Euros, figures which often remain unmatched with high advertising budgets. 500
hours of TV coverage and a media value of at least 25 million Euros are guaranteed by
rocket media communications for every project.
It's hardly surprising that media-output such as this has attracted the attention of
international corporations such as Nokia, Siemens and LIC China, who now launch their
businesses and products on international television using this new communication method.
rocket media communications guarantees what others cannot even begin to offer: global
presence, global attention for multilateral themes, impressive media values at
comparatively low costs and credible PR with longevity - in short the perfect concept for
anyone who wants to aim higher, faster and further with their communication.
* Media Contacts:
Michael Grabner
CEO rocket media communications
T: +43-463-287-800-30
Email: office@rocketmedia.at
Video:
http://www.multivu.com/mnr/60641-rocket-media-communications
Video:http://www.multivu.com/mnr/60641-rocket-media-communications
rocket media communications
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