Omnifone Supports SiriusXM's New Personalised Radio Feature, MySXM

Omnifone Supports SiriusXM's New Personalised Radio Feature, MySXM

LONDON, April 23, 2013 /PRNewswire/ --



Omnifone, the leading provider of global cloud-based music services, today announces
that it is supporting Sirius XM Radio's MySXM, its new personalisation feature, with
Omnifone's innovative cloud-based digital music platform, MusicStation(R).



Omnifone is responsible for content ingestion, transcoding and delivery as well as
providing the middleware and platform backend logic including profile management for
MySXM. The new personalisation feature MySXM enables SiriusXM Internet Radio listeners to
personalise over 50 commercial-free music and comedy channels for a more tailored
listening experience. Omnifone's platform retrieves and stores personalisation settings
and other data, such as playback history.



MySXM is built for iOS and compatible Android mobile and tablet devices using
Omnifone's embedded native media middleware, Mars, and for PCs and Macs using Omnifone's
RESTful web services API, Warp.



Jeff Hughes, chief executive officer, Omnifone, said: "With over 24 million
subscribers, SiriusXM is the clear leader in the audio entertainment space and we're
delighted to support MySXM."



"The digital music industry made great strides in terms of growth last year and 2013
is shaping up to be a year of further returns. We experienced a 300 per cent increase in
subscribers to our cloud music platform alone in 2012. By constantly innovating our cloud
music platform to increase flexibility our customers, including SiriusXM, can remain agile
and respond to changing consumer demand during this exciting growth phase. The flexibility
of our platform enables us to assist digital music services right across the board and
positions providers, such as SiriusXM, well for expansion into new areas."



About Omnifone



Founded in 2003, Omnifone is an independent business-to-business provider of global
cloud-based digital music services. Omnifone develops, licenses and manages scalable
digital music services to enable customers, including Sirius XM Radio, Sony, HP,
BlackBerry and rara.com [http://rara.com ], to deliver cloud-based music services across
virtually all connected devices. These include smartphones, such as Android, iOS and
Blackberry, PCs, Macs, tablets, games consoles, connected TVs, set-top boxes, home cinema
systems, automotive entertainment systems, Blu-ray players, MP3 players and web browsers.
Through its acquisition of Global Mediabank [http://www.globalmediabank.com ], Omnifone
provides industry-leading media content management services for global digital music
service providers including Spotify.



Omnifone's award winning MusicStation(R) Platform is the proprietary cloud-based
technology that powers more digital music streaming services, in more countries and across
more connected devices than any of its competitors. Omnifone is a chartered member of the
Digital Data Exchange (DDEX) and a member of the Global Repertoire Database (GRD) Working
Group.



In 2012 Omnifone was ranked number 20 in The Sunday Times Tech Track 100 and 4th
fastest-growing technology company in the Deloitte 2012 UK Technology Fast 50. Click here
[http://www.omnifone.com/content/news ] for details.



Find out more about Omnifone: http://www.omnifone.com



Follow Omnifone on Twitter: https://twitter.com/Omnifone




Omnifone

CONTACT: For more information contact: Clodagh Boyle, cboyle@omnifone.com, +44(0)20-8600-0580


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