Media Alert - CHCH & Mark Burnett bring new game show to Canadians

Media Alert - CHCH & Mark Burnett bring new game show to Canadians

SPIN OFF hosted by Elvira Kurt arrives this Fall!


TORONTO, April 23, 2013 /CNW/ - Following Mark Burnett's keynote address
at the Canadian Media Directors' Council today in Toronto, Channel Zero
proudly announced that CHCH will be the exclusive Canadian television
broadcaster for Spin Off. The show premieres this Fall on CHCH in primetime and will run for 13 weeks. Canada's Suddenly SeeMore...Productions
produced the series.


Spin Off - a 30-minute game of trivia and chance where contestants have a chance
at winning thousands of dollars in cash and prizes testing their
knowledge and their luck - Win big or lose it all - It's all up to THE
WHEEL!



The original game show format, developed by Mark Burnett's One Three Media (mastermind of mega hit shows such as Celebrity Apprentice, Shark Tank, The Voice and Are You Smarter than a 5(th) Grader?), was produced by Morgan Elliott of Suddenly SeeMore...Productions
exclusively for CHCH. "We are very happy to be working with a
television icon like Mark Burnett and to be part of making Canadian
game show history," says Jennifer Chen, VP Programming, Channel Zero.
"We know Spin Off will prove to be a strong addition to our Fall line-up and an in-demand
property for advertisers."



As host of Spin Off, Elvira Kurt is a Gemini-nominated Toronto native and a Second City
Alumnus with many years of comedic success in Canada and the U.S. 
Elvira's charm and personality are sure to crank up entertainment value
for viewers and help put contestant stress at ease.



"This is such an exciting time for clients to get involved with CHCH,"
states Geoff Thrasher, General Sales Manager, Channel Zero.  "Not only
does Spin Off create a wealth of exciting opportunities for in-show content and brand
integration, but with CHCH's 60(th) Anniversary coming up in 2014, the station has big plans for a
year-long celebration, so advertisers on board, this Fall, will benefit
from the pre-promotion and marketing buzz."



"Canada is such an important market for us and to launch an entirely new
format with CHCH speaks volumes to their belief in the importance of
creating original content for their schedule.  We love working with
Canada's vibrant production community and are excited to launch this
format with such a great broadcast partner," said C. Scot Cru, SVP of
International at One Three Media who brokered the deal to bring Spin Off to Canada.


Spin Off shows have been taped but the post production window provides a
tremendous opportunity for advertisers to develop customized
promotional campaigns with our Spin Off team.  Premiere sponsors will benefit from on-air promotion and
marketing support including a mass advertising launch campaign, social
media and public relations.


About CHCH


CHCH started broadcasting in 1954 and is proud to be the news leader for
Hamilton and the surrounding Halton and Niagara regions. CHCH produces
more original news programming than any other local television station
in North America. With a primetime line-up anchored by movies, news
magazine shows, and hit dramas, CHCH is available to over 92% of
Ontario households and is viewed by millions nationally each
week.  CHCH is owned and operated by Channel Zero Inc. For more
information, please visit www.chch.com.


About Channel Zero


Established in 2000, Channel Zero Inc. is an independent Canadian
broadcaster that owns conventional channel CHCH Ontario (HD) and a growing bouquet of specialty channels including Rewind, Silver Screen Classics and Fight Now! TV - the first 24/7 combat sports channel to air in the U.S.  Channel Zero
is also home to Movieola.ca, an online and on-demand provider of critically-acclaimed short films,
and Ouat Media, an Academy Award® winning film sales and distribution company. For
more information, please visit www.tvchannelzero.com.


About One Three Media


One Three Media is the joint venture between Hearst Corporation and Mark
Burnett, the award-winning producer of such long-running hits as
"Survivor" (CBS) and "Celebrity Apprentice" (NBC).  One Three is the
leading producer of unscripted television, with hit shows ranging from
"The Voice" (NBC) to "Shark Tank" (ABC).  One Three also produces award
shows including The People's Choice Awards and The MTV Movie Awards, as
well as distributing its programming in more than 70 countries
worldwide.


About Suddenly SeeMore...Productions


Suddenly SeeMore... Productions is an Emmy-nominated and award-winning
television production company founded by Morgan Elliott.  Over the
years Suddenly SeeMore has produced series with Mark Burnett, Howie
Mandel, Phil Keoghan, The Tenors and famed former WWE wrestler Trish
Stratus.  Suddenly SeeMore celebrates its 20th anniversary this year
and has created and launched 12 series, 9 documentaries, and has shot
in over 45 countries. For more information, please visit www.suddenlyseemore.com.



SOURCE CHCH Television

Image with caption: "A happy Spin Off contestant at play! (CNW Group/CHCH Television)". Image available at: http://photos.newswire.ca/images/download/20130423_C7937_PHOTO_EN_25918.jpg

Image with caption: "Host Elvira Kurt on the set of Spin Off (CNW Group/CHCH Television)". Image available at: http://photos.newswire.ca/images/download/20130423_C7937_PHOTO_EN_25919.jpg

CHCH Television

CONTACT: Rhonda Messieh
Marketing Manager
Channel Zero Inc.
416-492-1595 x 2071
rhonda.messieh@tvchannelzero.com Susan Stafford
Publicist (for Suddenly SeeMore...)
UNIT:PR Inc.
416-506-1238
susan@unitpr.com


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