John Lewis Puts Customers in the Picture as Interactive Window Displays Promote Latest Smart TVs

John Lewis Puts Customers in the Picture as Interactive Window Displays Promote Latest Smart TVs

LONDON, April 17, 2013 /PRNewswire/ --



Always first with the latest technology, John Lewis is running an exciting campaign
throughout April and May promoting the latest, cutting edge Smart TVs. Interactive window
displays which use augmented reality will be showcased at John Lewis Oxford Street and
Peter Jones from today until the 7 May.



(Photo:
http://photos.prnewswire.com/prnh/20130417/608212 )




Using Aurasma technologies, these interactive windows allow passers-by to select from
a variety of music and visual schemes that will then play on a nine screen video wall of
Smart TVs. The wall of TVs is activated when a passer-by looks into the window. Once
activated the viewer will see themselves, their surroundings and the pavement around them
appear to crumble. Four pillars will then come out of the ground and they can hover their
hand over the tops of these pillars to interact with the four different visual and sound
schemes.



All TVs at John Lewis
[http://www.johnlewis.com/electricals/televisions/all-tvs/c800005013/pg-view-all ] come
with a reassuring five-year guarantee at no extra cost.



Samsung UE55F8000 LED HD 1080p 3D Smart TV, 55", Quad Core with Freeview/Freesat HD
and Voice/Motion Control with 2x 3D Glasses - GBP2,499 - Available from April



Thanks to its powerful quad-core processor, this striking Samsung LED TV
[http://www.johnlewis.com/electricals/televisions/all-tvs/samsung=brand/c800005013/pg-view-all ]
is fast enough to juggle TV programmes, social networking, video streaming and
apps. The Full HD 1080p screen displays all your content in the finest of details and
Active 3D playback makes everything more immersive. This clever TV features an intelligent
recommendation system that learns what you like to watch and then suggests similar
programmes. Voice and motion control even makes it as easy as waving a hand or asking a
question to change channel, browse and more. Other features include a retractable 5MP
camera for large-scale Skype chats, Allshare, which lets you stream and share music,
photos, movies and other multimedia directly to your TV and Smart View that turns your
compatible smartphone or tablet into a second TV screen via your home network.



LG 55LA690V LED HD 1080p 3D Smart TV, 55 Inch with Freeview HD and 4x 3D Glasses -
GBP1,799 - Available from April



This super slim 1080p Full HD TV is equipped with Wi-Fi and a dual core processor,
providing you with access to online content as well as apps from BBC iPlayer, Facebook and
Twitter. Smart Share lets you stream your movies, music and more through your home network
using DLNA from compatible devices like PCs and smartphones and the built in HD camera is
perfect for large screen Skype calls to friends and family. The easy to use Magic Motion
Remote Control operates like a computer mouse, just point, click, scroll and control. With
simple movements and gestures, you can drag, flick, and select your preferences, without
the hassle of using multiple buttons and arrow keys.



Panasonic TX-L55WT65B LED HD 1080p 3D Smart TV, 55 Inch with Freesat HD and Freeview
HD and 4x 3D Glasses - GBP2,599 - Available from May



With a cutting edge design this stunning Smart TV has been designed to ensure ease of
use for you and your family. The My Home Screen allows every user of the TV to have a
personalised experience with access to their favourite content. Share and Swipe 2.0
transforms the TV into a hub for streaming and sharing photo and video content with your
smartphone and tablet devices. Voice interaction is also on board helping to simplify the
TV browsing experience. Other features include a built in camera for Skype calls and Face
Recognition and a Twin HD Tuner which lets you watch one broadcast while recording another
at the same time in high definition.



Sony KDL55W805AB LED HD 1080p Smart TV, 55 Inch with Freeview HD - GBP1,899 -
Available from May



Transfer your photos, music and more from your smartphone to this superb TV with NFC
(Near Field Communications) technology, which allows content from various devices to be
shared by literally touching them together. You will also be able to watch the latest
blockbuster, catch up on your favourite TV shows, access the BBC Sport app and watch You
Tube via the Sony Entertainment Network. Sony's X-reality Pro picture technology also
enhances the detail of anything you watch by cleverly analysing the scene on the TV and
comparing it to an extensive in-built database of images to sharpen edges and refine
details.



John Lewis customer enquiries +44-(0)8456-049-049 or http://www.johnlewis.com



Notes to Editors:



Prices and products are correct at the time of writing but are subject to change and
therefore I would recommend calling to check prices and availability before going to
press.




For more information contact:
Jessica Groves
Senior Account Executive - Sellers PR
t: +44-(0)1962-977950
e: Jessica@sellerspr.com




Photo:
http://photos.prnewswire.com/prnh/20130417/608212


Photo:http://photos.prnewswire.com/prnh/20130417/608212
http://photoarchive.ap.org/
John Lewis


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