hmv Canada's The Vault Officially Launches LIVE

hmv Canada's The Vault Officially Launches LIVE

Canada's leading music and entertainment retailer is proud to announce
enhancements and officially launch its new digital streaming service


TORONTO, April 22, 2013 /CNW/ - hmv, Canada's premiere retail
destination for music and entertainment, announced today the official,
live launch of The Vault, the company's digital download and streaming
service. The Vault, which had been running in beta for over four
months, provides Canadians with instant access to the biggest hits,
hottest new releases, and deepest catalog, boasting more than 13
million tracks and constantly growing.



"The official launch of The Vault is an important indicator of the care
we take when listening to what our consumers want and need when it
comes to their personal music experience," said Allan Mamaril, Digital
Content and Marketing Manager for hmv Canada. "We are confident that
the enhancements made to The Vault will impress consumers and
ultimately bring them closer to the music they love."



The newly optimized service showcases improvements to speed and depth of
content, while introducing a new and refined mobile app that allows
subscribers to access to their personal libraries and favourite
playlists on the go.



Users can still access hmv's digital download store, The Vault Store, to
download individual tracks and albums found at www.store.inmyvault.com.



"While we continue to see strong demand for CDs, we are also seeing an
increased demand for accessing music in the digital environment, making
the launch of The Vault especially timely," said Nick Williams,
President and CEO of hmv Canada. "We know that the more than 35 million
consumers who come through our stores each year count on us to enhance
their music experience and The Vault is a clear indicator of our
ability to do that. This combined retail and online offering will
enable us to better connect with our customers and drive our business
forward in 2013."



The Vault's membership subscriptions will now be available for purchase
in-store. PURE members will receive an exclusive discounted price when
purchasing a Vault membership in-store. Fans can unlock The Vault at www.inmyvault.com or access it with a mobile subscription at iTunes and Android app
stores.


About hmv Canada


hmv Canada's first store opened in 1986, from which it has grown to
become a Canadian entertainment market leader with 111 stores from
Newfoundland to British Columbia, including flagship locations in
Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its
market, launching in 2009 hmvdigital.ca its digital music store, in
2010, the hmv Pure customer rewards program, which has attracted over
1.2 million paid cardholders, and in 2012 The Vault music streaming
service, giving users access to millions of tracks to stream on a
personal computer or mobile device.  hmv has been named Canadian Music
Retailer of the Year for the past 20 years, and has also been
recognized as the Canadian Entertainment Network DVD Retailer of the
Year. In July 2011, Hilco acquired hmv Canada from the UK's HMV Group
plc.


SOURCE HMV Canada Inc.

HMV Canada Inc.

CONTACT: AJ Goodman
FTI Consulting
416.649.8059  
AJ.Goodman@fticonsulting.com


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