Heineken Provides Insider Access to Signature Experiences at Tribeca Film Festival®

Heineken Provides Insider Access to Signature Experiences at Tribeca Film Festival®

Heineken Green Room Sessions Bring Filmmakers and Fans Together for Five Nights of World-Class Interviews in an Intimate Setting

WHITE PLAINS, N.Y., April 10, 2013 /PRNewswire/ -- Heineken®, official beer sponsor of the Tribeca Film Festival (TFF), announced enhancements to the Festival through premium experiences that bring people closer to the filmmakers, productions and communities that inspire them. These experiences, taking place over the duration of the festival from April 17 through 28, 2013 in New York City, include Heineken's signature Green Room Sessions, all-new Trivia Night events, sponsorship of the TFF Audience Awards, support of Latino and African American filmmakers through Tribeca Film Institute's Affinity Award and VOCES Grant, film After-Parties, and the official event Wrap Party.

For the 12th annual TFF, Heineken is expanding its signature Green Room Sessions to spotlight five films premiering at the Festival. Green Room Sessions will transform the traditional Q&A into a Heineken experience, inviting fans to enjoy a cold Heineken as filmmakers are being interviewed onstage by a renowned entertainment journalist. The program will also provide an exclusive look into films, and opportunity to mix and mingle with the cast and crew involved. A series of videos featuring interviews with the participating filmmakers will be available to view on Heineken's YouTube channel (youtube.com/Heinekenusa). The Green Room Sessions are open to attendees ages 21 and over with tickets to the corresponding films. Full schedule and details below.

To extend the TFF experience throughout New York City, Heineken is hosting a series of film-themed Trivia Night events that invite movie buffs to put their blockbuster knowledge to the test for a chance to win tickets to the Festival. The Trivia Night events will take place at venues in lower Manhattan in the weeks leading up to and during the Festival and are open to the public. For more information please visit Facebook.com/TriviaAd.

"Heineken has been a proud sponsor of Tribeca Film Festival for five years and every year we seek to enhance the Festival experience for enthusiasts through unique events and activations that open their world in an unforgettable way," said Pattie Falch, brand director, Heineken Sponsorships & Activation. "We're excited to partner with Tribeca Film Festival to bring the art of film closer to fans through access to movies that are making their mark in the industry and the creative minds of the filmmakers behind them."

As part of its ongoing commitment to filmmakers from all cultures, Heineken, in partnership with Tribeca Film Institute, will also recognize the work of talented African American filmmakers through the Affinity Awards, and Latino filmmakers through the VOCES Grant. The winners of both awards will be honored during a private event hosted by Heineken on April 26. In addition to cash prizes, the winners will receive year-round project support from the Tribeca Film Institute. For more information please visit www.tribecafilminstitute.org.

As a passionate supporter of the film community, Heineken is also proud to sponsor the Audience Awards and Wrap Party. Throughout the Festival, attendees will have the chance to vote for their favorite films by completing nomination ballots upon exiting screenings of films. Final results will be tabulated and announced during the official Wrap Party at Eyebeam and concluding TFF celebration on April 27.

"Heineken has a deep understanding of the film community and is aligned with the goal of enabling the international film community and the general public to experience the power of film by redefining the Film Festival experience," said Jon Patricof, President and COO, Tribeca Enterprises. "We are proud to join forces with Heineken to continue to support emerging filmmakers across cultures through the activities at the Festival and as well as the Heineken VOCES Grant and Affinity Award with the Tribeca Film Institute."

Green Room Session Details

TFF ticketholders are invited to participate in the following Heineken Green Room Sessions upon viewing the films in theatres at the Festival:


-- Friday, April 19, 7 p.m. - "Flex is Kings"
-- Saturday, April 20, 3:30 p.m. - "Lenny Cooke"
-- Tuesday, April 23, 7 p.m. - "The Moment"
-- Friday, April 26, 5:30 p.m. - "Gore Vidal: The United States of Amnesia
"
-- Saturday, April 27, 3 p.m. - "Alias Ruby Blade: A Story of Love and
Revolution "
Films with corresponding Green Room Sessions will also be noted on the general Festival schedule, available on the TFF website (tribecafilm.com).

For those who can't attend, subscribe to Heineken's YouTube channel (youtube.com/Heinekenusa) to watch interviews with filmmakers at the Green Room Sessions, or follow Heineken's Tribeca Film Festival blog (Tribecafilm.com/HKNGreenRoom). To find out more about Heineken at TFF, follow us via social media on our Facebook page (Facebook.com/Heineken) or Twitter (@Heineken_US) before and during the festival.

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic(TM) application from your smartphone at taximagic.heineken.com.

About Tribeca Film Festival
The Tribeca Film Festival helps filmmakers reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. It is well known for being a diverse international film festival that supports emerging and established directors. Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001 following the attacks on the World Trade Center, to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture, the Festival brings the industry and community together around storytelling. The Tribeca Film Festival has screened more than 1,400 films from more than 80 countries since its first edition in 2002. Since inception, it has attracted an international audience of more than 4.0 million attendees and has generated an estimated $750 million in economic activity for New York City

About Tribeca Film Institute
The Tribeca Film Institute is a 501(c)3 year round nonprofit arts organization founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in the wake of September 11, 2001. TFI empowers filmmakers through grants and professional development, and is a resource and advocate for individual artists in the field. The Institute's educational programming leverages an extensive film community network to help underserved New York City students learn filmmaking and gain the media skills necessary to be productive citizens and creative individuals in the 21st century. Administering a dozen major programs annually, TFI is a critical contributor to the fabric of filmmaking and aids in protecting the livelihood of filmmakers and media artists. For more information and a list of all TFI programs visit http://www.tribecafilminstitute.org

SOURCE Heineken

Heineken

CONTACT: Donya LaHaye, Edelman, 212-729-2168, donya.lahaye@edelman.com; Adam Feigen, Heineken USA, 914-681-4138, afeigen@heinekenusa.com


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