DOGTV and DIRECTV Sign a Multi-Year Carriage Agreement

DOGTV and DIRECTV Sign a Multi-Year Carriage Agreement

DIRECTV to offer the first TV channel for non-human viewers

NEW YORK, April 9, 2013 /PRNewswire/ --



DOGTV [http://www.dogtv.com ], a subscription-based television network airing
programming for dogs, announced today a multi-year carriage agreement with the nation's
leading satellite provider, DIRECTV. Pet parents across America will soon be able to
comfort and sooth their beloved canine friends, as they leave for work, with DOGTV. The
first and only television network for dogs, will provide content that is fully tailored to
cater to dogs' specific senses and behavior, such as hearing, vision and day cycle.



The carriage agreement will place DOGTV in all major U.S. cities, making it available
to all DIRECTV households. The channel is expected to launch on DIRECTV in Q3 2013.



DOGTV will be offered as a premium subscription channel at a suggested monthly price
of $5.99.



"We are extremely excited about this strategic partnership with DIRECTV. With its 20
million customers, it is a valuable gateway to reach our target audience. This agreement
is a significant step in meeting the growing demand for our product, as it opens the door
for more viewers to experience our innovative programming for dogs." said Gilad Neumann,
CEO of DOGTV CHANNEL. "We know dog parents are constantly seeking solutions to ease the
loneliness and boredom of their stay-at-home pups, and now they will be able to access
DOGTV through DIRECTV." says Neumann.



As its name suggests, DOGTV is television designed exclusively for dogs.
Scientifically developed, endorsed by pet industry leaders and backed by four years of
clinical research, DOGTV producers spent hundreds of hours to create content that caters
to a dog's well-being and unique sense of sight, hearing and movement detection.
Everything from the visuals - the scenery, scenarios, color palettes and camera angles -
to the audio soundtracks were selected with a dog's experience in mind. DOGTV programming
is organized into relaxation, stimulation and exposure segments that provide the right
balance for the daily cycle of stay-at-home pups.



Further terms of the agreement were not disclosed.



About DOGTV



DOGTV is the first programming of its kind. This television channel for dogs is a
trusted source of scientifically developed content for dogs, endorsed by major research
and animal welfare organizations. DOGTV programming content is organized into relaxing,
stimulating and exposure segments that provide the right balance for the daily cycle of
stay-at-home pups. DOGTV's content is designed for a dog's visual, auditory and emotional
sensibility. For more, visit http://www.dogtv.com




For media inquiries please contact:
DOGTV:

Zuri Guterman
Chief Marketing Officer
zuri@dogtv.com
[zuri@dogtv.com ]
Beke Lubeach
U.S Marketing Director
beke@dogtv.com
[beke@dogtv.com ]Tel: +1-619-307-9713


DOGTV


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