DQE Announces a Licensing Deal with Walmart and 12 Other New Licensing and Merchandising Agreements for 'The Jungle Book'

DQE Announces a Licensing Deal with Walmart and 12 Other New Licensing and Merchandising Agreements for 'The Jungle Book'

HYDERABAD, India, March 28, 2013 /PRNewswire/ --



DQ Entertainment International (DQE), a leading animation, gaming, live action,
entertainment production and distribution company, is pleased to announce a number of new
licensing and merchandising deals concluded during the quarter ended March 2013, mostly in
USA.



(Logo:
http://photos.prnewswire.com/prnh/20130328/606736 )




The most significant of these were signed by DQE's partner in North America, Australia
and South Africa, SMC Entertainment Group, Inc. ("SMC") in collaboration with the
home-video distribution licensee Phase4 Films, who have launched "The Jungle Book" DVDs
across all Walmart stores in USA and are launching in Canada soon.



Recently, DQE and SMC concluded a high-value licensing deal with Burger King Worldwide
(BKW) for a Quick Service Restaurant (QSR) - promotion that will begin worldwide in June
'13.



Other important new licensing and merchandising agreements for "The Jungle Book"
franchise concluded recently include:




1) Magic Jump Inc. for inflatable bounce houses in USA and Canada
2) Dynamic Displays for 45' Helium Parade Balloons in USA
3) Cardinal Industries, Inc for Lenticular Puzzles and Wood Puzzles and Board
Games in USA and Canada
4) Dragon Toys for Battery Operated Animatronics in USA & Canada, Australia, New
Zealand, South Africa
5) CraftStone for Plush toys, fabric sublimation printed story books, mini
blankets & other plush accessories in Europe and Asia
6) Bendon Publishing for Coloring and Activity, Board Books and Story Books in
USA and Canada
7) PlayWow International Ltd. for Inflatable Toys, Inflatable Bath Toys and Roto
Molded Toys in USA, South Africa and Australia
8) Promotional tie-up with Norton Anti-virus in USA
9) Promotional tie-up with Air Transat for in-flight entertainment in the USA
and Canada;
10) Budge Studios for apps on IOS and Android platforms;
11) Mandodari for DVD part works in Italy; and
12) Compupress for DVD partworks in Greece & Cyprus


Tapaas Chakravarti, Chairman and CEO of DQE, said: "We are successfully exploiting the
'Jungle Book' franchise across multiple geographies and multiple product lines. Based on
the success of our 'Jungle Book' TV series - which is validated by the quality of partners
it has attracted globally - we will continue very focussed efforts on also exploiting the
revenue potential from licensing of our other properties such as 'Peter Pan', 'Robin Hood'
and '5 and IT'."



Rami Ben-Moshe, President SMC Entertainment Group, Inc., said: "The 'Jungle Book' TV
series momentum continues to build and we are thrilled with the host of partners,
promotions and retail support that is all-ready lined up for 2013 and beyond! We are also
excited about the additional content that will be developed by DQ Entertainment which will
help support the consumer products efforts for years to come."



About "The Jungle Book":



Based on stories from Rudyard Kipling's immortal classic, "The Jungle Book" series
features delightful tales of wit, friendship, courage and loyalty with the man-cub Mowgli
and his friends in the dense Indian jungle. The series is filled with drama, excitement
and adventure mixed with comedy as it unfolds Mowgli's escapades especially from his enemy
Sher Khan, the tiger, with the help of Baloo the wise bear, Bagheera the black panther and
(sometimes!) the mighty Kaa, the rock python.



About DQE:



DQE is a leading global entertainment group listed on AIM in London and the BSE and
NSE in India specializing in animation, gaming and VFX content production, licensing and
distribution. DQE is associated globally with major intellectual properties such as The
Jungle Book, Charlie Chaplin, Peter Pan, Iron Man, Casper, Little Prince, Lassie, Robin
Hood and other properties, in partnership with international broadcasters, distributors
and independent producers in Europe & USA. Season 1 of The Jungle Book has been broadcast
in over 130 countries while season 2 is currently in production. DQE employs a large
creative talent pool which has produced a 3D stereoscopic feature film The Prodigies for
Warner Bros, France & Fidelite Films, and France while The Jungle Book feature film, with
lead writing by Billy Frolick (Madagascar) is currently in development.



About SMC Entertainment Group, Inc.:



SMC Entertainment Group, Inc., headquartered in Los Angeles, CA, is the North American
brand owner for television, home entertainment, licensing, merchandising and promotional
rights to the new 3D CGI animated TV series "The Jungle Book" and the made-for-TV
60-minute movie special "Rumble in the Jungle" from DQ Entertainment International. SMC
Entertainment Group Inc. secured the master toy rights for "The Jungle Book" for Australia
and New Zealand, plus, all licensing and merchandising rights for South Africa. Most
recently, SMC Entertainment Group, Inc. was appointed by ZDF Enterprises as the exclusive
North American licensing agent for the new teen/tween TV drama series Dance Academy and
the popular "hit" series, "H20 Just Add Water".



For further information, please contact:




DQ Entertainment International
Sumedha Saraogi
sumedha@dqentertainment.com



DQ Entertainment Internal
P R Vishnu
vishnu@dqentertainment.com




Photo:
http://photos.prnewswire.com/prnh/20130328/606736


Photo:http://photos.prnewswire.com/prnh/20130328/606736
http://photoarchive.ap.org/
DQ Entertainment International (DQE)

CONTACT: +91-40-235-53727


-------
Profile: intent