M A C Cosmetics - the Official Beauty Partner for the 10th Annual Irish Film & Television Awards

M A C Cosmetics - the Official Beauty Partner for the 10th Annual Irish Film & Television Awards

LONDON, February 7, 2013 /PRNewswire/ --



The Irish Film & Television Awards is the highlight of Ireland's film & television
entertainment calendar and a night when the industry gathers to celebrate excellence in
creative production of film, television and animation. As the Official Beauty Partner,
M A C Cosmetics will be ensuring that guests arrive looking uber glam for this year's
red carpet! For the 7th consecutive year M A C is also the sponsor of the 'Makeup and
Hair' category.



Over the past year M A C Cosmetics has supported over 10 television and film
productions that are up for nomination including: 'Seven Psychopaths', 'Games of Thrones',
'Love Hate', 'Moone Boy' and 'Titanic Blood & Steel'.



For this glittering occasion, a team of makeup artists from the M A C Pro Team
will be on hand in the M A C Beauty Suite to provide makeup services to VIP's in town
for the Awards, as well as backstage during the ceremony to re-touch guest presenters and
nominees. M A C Senior Artist, Lesley Keane will be visiting talent and nominees for
private VIP appointments throughout the day.



Lesley's Top Tips For The Red Carpet




- Plan your hair and makeup before the night to avoid a last minute panic.
- Make sure your hair and makeup complement your outfit, take inspiration from
Hollywood icons past and present; keep it simple. The red carpet is not the place to
take fashion, hair or makeup risks.
- Use a primer, but don't overload your skin with product, try a light
moisturising lotion such as M A C Studio Moisture Fix SPF15 before your primer.
Then finish with the M A C Prep + Prime Fast Response Eye Cream, it minimises any
uneven texture or dark circles.
- Opt for a long lasting foundation and concealer such as M A C Pro
Longwear, then dust a translucent powder down the centre of the face - I love
M A C Blot Powder.
- Think quality not quantity, most successful makeup looks focus on one feature
such as eyes or lips. Skin, bronzer and brows should also complement, don't try to
recreate a 1940's look with a tan.
- Red lips are always a favourite but for a bold update, try burgundy and brick
tones on the red carpet such as M A C Dubonnet Lipstick with M A C Mahogany
Lipliner or some fuchsia pinks like M A C Girl About Town Lipstick.
- Have a small clutch bag to carry your important products such as your lip
liner, lipstick, powder and concealer in case you need to reapply throughout the
evening.


Follow @MAC_Lesley_K for her backstage insight and red carpet updates!



To celebrate this year's awards, M A C Senior Artist, Lesley Keane has created
three exclusive red carpet glamorous looks.



The 10th Annual Irish Film & Television Awards will take place at Dublin's Convention
Centre on Saturday 9th February 2013.



The Irish Film & Television Awards are sponsored by Irish Film Board/Bord Scannan na
hEireann; RTE, IFTN, Broadcasting Authority of Ireland and has Partners The Gathering,
M A C, BMW, Moet & Chandon, JCDecaux, Dublin City Council, Kantar Media, The Gibson
Hotel.



More at http://www.ifta.ie or connect with IFTA on Facebook
http://www.facebook.com/iftaonline or twitter http://www.twitter.com/ifta



About M.A.C Cosmetics



M.A.C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created
in Toronto, Canada in 1984 and is part of The Estee Lauder Companies, Inc. The company's
popularity has grown through a tradition of word-of-mouth endorsement from makeup artists,
models, photographers and journalists around the world. M.A.C is now sold in 83
countries/territories worldwide. Follow M.A.C and M.A.C Senior Artists on Twitter
@MACcosmetics (twitter.com/maccosmetics and a list of the Senior Artists can be found here
twitter.com/MACcosmetics/mac-senior-artists/members), become a M.A.C fan on Facebook
(facebook.com/maccosmetics) and watch M.A.C videos on YouTube (youtube.com/maccosmetics).
For a M.A.C location visit maccosmetics.co.uk.




M.A.C Cosmetics

CONTACT: For more information on M A C Cosmetics, please contact: Brona McCafferty: +44 (0) 870 034 6858 , e: bmccafferty@mac-cosmetics.co.uk ; Anais Roc: +44 (0) 870 034 6556 e: aroc@mac-cosmetics.co.uk


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