BlogFrog's Jennifer Beaupre To Discuss Influencer Marketing At Boulder International Film Festival's Digital Media Symposium

BlogFrog's Jennifer Beaupre To Discuss Influencer Marketing At Boulder International Film Festival's Digital Media Symposium

Beaupre will explore how brands can leverage social media influencers to reach consumers



BOULDER, Colo., Feb 14, 2013 /PRNewswire/ --

Who: Jennifer Beaupre
BlogFrog
(www.theblogfrog.com)

Beaupre is VP of marketing at BlogFrog, the industry leader for influencer marketing technology.
She is responsible for marketing campaigns, social media, public relations, content, lead
generation and branding. Prior to BlogFrog, she was vice president of global marketing at
Acrolinx. An industry thought leader, Beaupre is a regular blogger, content contributor and
speaker at industry events and conferences.

What: Why Influencer Marketing Matters

A monumental shift is occurring in marketing expertise. While industry leaders and brands once
held all the cards, consumers are rapidly coming up to speed. Brands are learning the
intricacies of social media at the same pace as their targets. In this day and age, there are
bloggers with bigger audiences than reality television shows and these bloggers are producing
valuable content that consumers trust. How will brands catch up? How can they use this shift to
their advantage? This session will answer these questions and discuss why influencer marketing
matters and how brands can leverage the power of social media influencers to reach millions of
consumers with compelling content online.

Where: St Julien Hotel and Spa
900 Walnut St. Boulder, CO 80302
(http://www.stjulien.com/)

When: Fri., Feb. 15, 2013 p.m. MST

Share: #BlogFrog @jenbeaupre to discuss #influencer #marketing, #socialmedia leverage at #dimeboulder
http://dimeboulder.com/

Info: To buy a ticket for this event please follow this link:
(http://www.bouldertheater.com/event/biff-digital-media-symposium-3)
To arrange for an interview with Beaupre, or to speak with her about her presentation, please
contact Christie Denniston at Catapult PR-IR:
Office: 303-581-7760, ext. 13
Mobile: 303-827-5164
Email (cdenniston@catapultpr-ir.com)
Twitter: @prhightech
SOURCE BlogFrog

BlogFrog

Web Site: http://www.blogfrog.com


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