Bell congratulates NHL clubs for their leadership in building awareness about mental health through Hockey Talks

Bell congratulates NHL clubs for their leadership in building awareness about mental health through Hockey Talks


-- Canadian NHL teams and the National Hockey League announce
Hockey Talksto create national conversation aboutmental health
and wellness
-- Bell Let's Talk Day is February 12, please visit
Bell.ca/LetsTalk




MONTREAL, Feb. 1, 2013 /CNW Telbec/ - Bell congratulates the Canadian
NHL clubs for their outstanding support and leadership in helping to
increase awareness about mental health during the month of February
with the newly launched Hockey Talks.

Hockey Talks is a month-long initiative to create a national conversation and
increase awareness about mental health and wellness. All 7 Canadian NHL
teams - Calgary Flames, Edmonton Oilers, Montréal Canadiens, Ottawa
Senators, Toronto Maple Leafs, Vancouver Canucks and Winnipeg Jets -
are lending their support by dedicating a game night in each respective
city to Hockey Talks. The objective of Hockey Talks is to shine a spotlight on mental illness and the stigma that is still
attached to it today.



"Bell is delighted that the Canadian NHL clubs and the League have
teamed up to lend their voices to the conversation about mental
health," said Mary Deacon, Chair of the Bell Let's Talk mental health
initiative. "Mental illness affects 1 in 5 Canadians and every day
500,000 Canadians miss work due to this often invisible illness. This
cooperative effort is key to increasing awareness, acceptance and
action for those who struggle with mental illness."



Throughout February, Bell will be partnering with the Toronto Maple
Leafs, the Montréal Canadiens and the Ottawa Senators to promote mental
health and help build awareness amongst hockey fans. The Bell Let's
Talk mental health initiative will be featured during the following Hockey Talks game nights:



-- February 2 - Toronto Maple Leafs vs. Boston Bruins
-- February 6 - Montréal Canadiens vs. Boston Bruins
-- February 23 - Ottawa Senators vs. Toronto Maple Leafs - Bell
Hockey Talks Mental Health Awareness night in support of DIFD




The Bell Let's Talk mental health initiative is a 5-year, $50-million
charitable program based on 4 action pillars: Anti-stigma, care and
access, research, and workplace best practices. With Bell Let's Talk
Day as its anti-stigma centrepiece, Bell's initiative is providing
significant funding for leading mental health hospitals and grassroots
organizations, driving new workplace initiatives across corporate
Canada, and supporting new research.


Bell Let's Talk Day is February 12

For every text message sent and every long distance call made by Bell
and Bell Aliant customers on February 12, every tweet using
#BellLetsTalk and, every Facebook share of our Bell Let's Talk message,
Bell will donate 5 cents more to programs dedicated to mental health
(regular long distance and text charges apply). Last year's Bell Let's
Talk Day raised $3,926,014.20 in additional funding for mental health
initiatives across the country.


About Bell

Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs: Bell
Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell
Fibe TV, Bell Home Phone local and long distance, and Bell Business
Markets IP-broadband and information and communications technology
(ICT) services. Bell Media is Canada's premier multimedia company with
leading assets in television, radio and digital media, including CTV,
Canada's #1 television network, and the country's most-watched
specialty channels.Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell products and
services, please visit Bell.ca. For BCE corporate information, please visit BCE.ca.




SOURCE Bell Canada

Bell Canada

CONTACT: For media inquiries, please contact: 
Jacqueline Michelis
Bell Media Relations
1 855 785-1427
jacqueline.michelis@bell.ca
@Bell_News


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