M&M'S® Prepares For Super Sunday

M&M'S® Prepares For Super Sunday

Brand Releases Teaser of Super Bowl XLVII Commercial



HACKETTSTOWN, N.J., Jan. 31, 2013 /PRNewswire/ -- Today Mars Chocolate North America introduced a teaser video of M&M'S® Brand's new 30 second television commercial that will air during the first quarter of Super Bowl XLVII on Sunday. The ad, which was created by BBDO New York, is part of the brand's new 'Better With M' campaign.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/mms-prepares-for-super-sunday-189286181.html

The trailer is featured on the M&M'S® Facebook page (www.facebook.com/mms). M&M'S will post the new commercial on both Facebook and YouTube as it airs during the game on Sunday.

About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders - this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks - ALTERRA COFFEE ROASTERS(TM), THE BRIGHT TEA CO.(TM), KLIX® and FLAVIA®; Symbioscience -SERAMIS®, CIRKU(TM) and COCOAVIA(TM).

For more information, please visit www.mars.com.

Related Link:
M&M'S Facebook page

SOURCE Mars Chocolate North America

Video:http://www.prnewswire.com/news-releases/mms-prepares-for-super-sunday-189286181.html
Mars Chocolate North America

CONTACT: Lauren Nodzak, Mars Chocolate North America, +1-908-850-2291, lauren.nodzak@effem.com; Noelle Bauer, Weber Shandwick, +1-312-988-2109, nbauer@webershandwick.com


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