global popstar katy perry partners with popchips®

global popstar katy perry partners with popchips®

katy perry invests in popchips and becomes the new face of the brand

SAN FRANCISCO, July 25, 2012 /PRNewswire/ -- popchips, inc., the top selling line of popped chips and one of the fastest growing snack brands in the u.s., today announced that katy perry, global pop superstar and long-time fan of the brand, has joined popchips as an investor and ambassador that will include being featured in the company's first national advertising campaign launching this fall.

what started out as a snack craving for katy perry has turned into an exciting partnership, combining katy's unique style and personality with the innovative, grassroots brand that has quickly become one of the most popular snack brands in america.

"i remember it was late at night, and i was craving a midnight snack without the guilt," said katy perry, "the bag stood out in the minibar, and i was pleasantly surprised when i read the back of the label and saw that it was a healthier choice. i was hooked after my first bite! when i discover something good, i want to share it with everyone i know, so i tweeted about it; popchips came to me, and i've decided to invest in popchips and join the team as a creative partner!"

popchips has created a new category of popped snacks with its delicious, guilt-free option to the fried (unhealthy) and baked (undelicious) choices lining snack aisles. since launching in 2007, popchips has developed a passionate following and has been winning awards and acclaim as the "best snack," "best chip" and as one of "america's hottest brands."

"we're thrilled to have one of the music industry's most creative, charismatic and driven stars join the popchips team," said keith belling, co-founder and chief executive officer of popchips. "her personality and passion are a fantastic fit for the brand, and we look forward to working together to take our brand to the next level."

popchips are now available at over 20,000 retailers across north america and the u.k., including whole foods, safeway, waitrose, target, kroger, wegmans, costco and other independent specialty chains, as well as on amazon.com. for more information, visit popchips.com.

about popchips®

popchips ® are a naturally delicious line of popped chips with all the flavor and less than half the fat of fried chips. popchips, inc. was formed in 2007 to bring new flavor and real innovation to the snack aisle. thanks to the magic of popping, popchips offers a snack so tasty and crispy that you won't even notice it's (we hesitate to say) healthier. for more information about the company and its products, pop over to popchips.com, become a fan on facebook or follow us on twitter.

about katy perry.

katy perry is a global superstar whose two albums have generated a string of #1 hit singles and multiplatinum sales during the past four years. the special edition teenage dream: the complete confection, available now, features 3 new songs including "part of me" (her 7th hot 100 #1), and "wide awake," written for her 3d film, katy perry: part of me, in theaters now.

SOURCE popchips, inc.

popchips, inc.

CONTACT: lauren bishop, alison brod public relations, laurenb@alisonbrodpr.com, +1-212-230-1800

Web Site: http://www.popchips.com


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