Steely Eye Multichannel Platform Future Proofs your Website for Mobile, Tablet, Social, Connected TV and the Next big Thing

Steely Eye Multichannel Platform Future Proofs your Website for Mobile, Tablet, Social, Connected TV and the Next big Thing

LONDON, June 28, 2012/PRNewswire/ --

The Steely Eye Multichannel Platform, available now for licensing, integrates with
existing content management workflows but enables optimized user experiences for each
channel, increasing conversion rates for online stores and readership for content driven
sites. Unlike other offerings that stop at merely adding a mobile view, the Steely Eye
Multichannel platform makes your digital content truly future proof, supporting an
infinite variety of new channels from mobile and tablet sites, to Facebook and mobile apps
and connected televisions.



Steely Eye Technology Director Tim Ocock said; "Screen-scraping, or transcoding,
solutions that strip apart perfectly good websites only to reconstruct them for mobile,
are made obsolete by Steely Eye's next generation Multichannel platform. We work with our
clients to properly separate content and presentation and our plugin framework allows
legacy sites to be made multichannel capable within days." The Steely Eye Multichannel
Platform avoids the pitfall of "cookie cutter" templates, enabling brands to retain their
own identity and continue to innovate with HTML5 powered interactions and app-like
experiences in the browser, with support from Steely Eye's world class digital design team
led by former BBC mobile guru, Jason Quinn.



Tony Grubb, CEO, Steely Eye said; "Today with the launch of our Multichannel platform,
it's truly possible for brands to offer a joined up experience to their visitors across
all digital channels. It is no longer feasible to manage multiple different channels as
separate offerings. As more and more new variations of what we consider the web require
optimised user experiences, organisations throughout the world will need to adopt our
Multichannel platform to manage their online presence."



The Steely Eye Multichannel platform is already in use in sectors such as hospitality,
health insurance, eCommerce and newspaper publishing and available now for integration
with existing systems, or as a standalone CMS solution.




For further information and licensing enquiries please contact:
Laura Hodge, Marketing & PR Manager
Email: Laura.Hodge@SteelyEye.net
Tel: +44(0)2074944871
SteelyEye are at Marketing Week Live, stand A107





Source: Steely Eye Digital Media




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