TruGreen Debuts "Grow Curb Appeal" Tip Webisodes Starring TV Host Jason Cameron

TruGreen Debuts "Grow Curb Appeal" Tip Webisodes Starring TV Host Jason Cameron

Healthy Lawns and Landscapes Help Homeowners Boost First Impressions

MEMPHIS, Tenn., March 22, 2012 /PRNewswire/ -- TruGreen, the nation's largest professional lawn care service provider, today launched a new webisode series, "Grow Curb Appeal," to provide simple tips for enhancing your home's outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/55114-trugreen-grow-curb-appeal-webisodes-jason-cameron-healthy-lawns-homeowners

(Photo: http://photos.prnewswire.com/prnh/20120322/MM71290 )

According to the National Association of Realtors, "Curb appeal sells 49 percent of all homes." In TruGreen's approximately two-minute "Grow Curb Appeal" episode one, Cameron demonstrates three tips for updating your home's first impression this spring, just in time for the peak home-selling season. The instructional TV host expertly shares proper watering techniques, how to incorporate natural pops of color, and how to win the turf war on weeds.

Tip 1: Watering Right.

Improper watering of your lawn and landscapes can be a drain on your home's curb appeal. In spring, check the working condition of sprinkler heads and related water lines to ensure they're functioning properly. Also, make sure your automated or manual watering method efficiently covers the landscape. You can place a one-inch deep, empty food can in the middle of your lawn to measure depth of water collected each watering cycle.

Don't over or under water your lawn. Give your lawn and landscape a slow, steady watering about once a week, and adjust your watering schedule depending on your area's rainfall, grass and soil type. Be aware of local water restrictions.

Tip 2: Complement With Color.

Create an instant pop of color and help your home's curb appeal bloom this spring. Consider your home's exterior when selecting flowering plant combinations for plant beds, window boxes or front porch planters. With a white house, any color combination will work well. With a yellow house, red or pink blooms tend to complement best.

Dead plants can quickly wilt your home's walk-up allure. When preparing to plant, ensure proper drainage, nutrients and moisture for healthy root systems and blooms.

Tip 3: Grass Vs. Weeds.

Grass is starting to compete with weeds for space and nutrients this spring. However, a lawn care approach that works in one region of the country doesn't necessarily work the same in another area.

According to Ben Hamza, Ph.D., TruGreen expert and director of technical operations, TruGreen will design a custom plan to provide your yard exactly what it needs to give your lawn the right start.

"TruGreen offers customized lawn care designed specifically to meet your lawn's needs throughout the year based on climate, grass type, soil condition and usage. And we back it up with our Healthy Lawn Guarantee," Hamza said.

The TruGreen Healthy Lawn Plan( )includes protection against lawn pests, the use of a time-release formula to gradually feed important nutrients to the lawn, and ongoing customized lawn care.

TruGreen recently launched a new integrated ad campaign themed "You Might Have a Plan." The national campaign taps professional comedians, including Penn & Teller, to portray the potential dangers when consumers and local providers concoct extreme tactics in their desire to have the best lawn on the block, versus actually having a professional, customized lawn care plan from TruGreen. Four television commercials (view ads at links) support the humorous campaign: "Weed Slayer" 30-second; "Magic" 30-second; "Birds" 15-second; and "Fake Grass" 15-second.

Go to TruGreen.com for more healthy lawn and landscape tips to boost your home's curb appeal.

About TruGreen
Memphis, Tenn.-based TruGreen is the nation's largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree and shrub care. As the industry leader, TruGreen continues to pioneer the development of new technology for lawn care and devotes substantial resources to evaluate new products and equipment. The company is committed to responsible lawn care, including offering and promoting the use of natural services and sustainable practices. Today, there are approximately 250 TruGreen branches in the United States and Canada, including about 50 franchise locations. TruGreen is part of the ServiceMaster family of brands, one of the world's largest and most versatile service networks. Go to www.TruGreen.com or www.facebook.com/TruGreen for more information about TruGreen.

About ServiceMaster
With a global network of more than 6,900 company-owned, franchise and licensed locations, Memphis-based ServiceMaster is one of the world's largest residential and commercial service networks. The company's high-profile brands are TruGreen, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Through approximately 21,000 corporate associates and a franchise network that independently employs over 31,000 additional people, the ServiceMaster family of brands serves more than 8.2 million customers every year. Our brands hold market-leading positions in residential and commercial lawn, tree and shrub care, termite and pest control, home warranties, furniture repair, home inspections, residential and commercial cleaning and disaster restoration. Go to www.servicemaster.com for more information about ServiceMaster, or follow us at twitter.com/ServiceMaster or facebook.com/TheServiceMasterCo.

SOURCE TruGreen

Photo:http://photos.prnewswire.com/prnh/20120322/MM71290
http://photoarchive.ap.org/
Video:http://www.multivu.com/mnr/55114-trugreen-grow-curb-appeal-webisodes-jason-cameron-healthy-lawns-homeowners
TruGreen

CONTACT: Susanna Weston, TruGreen, +1-901-597-7955, susannaweston@trugreenmail.com; Sheri Smith, Publicis PR, +1-469-366-2493, sheri.smith@publicis-usa.com

Web Site: http://www.servicemaster.com

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