Sky Anytime+ Now Available to Millions More Homes

Sky Anytime+ Now Available to Millions More Homes

LONDON, March 23, 2012/PRNewswire/ --

- Sky's on demand service now available to all Sky homes with a
broadband-connected Sky+HD set-top box
- Over 5 million Sky homes can now access Sky's on demand content over their
broadband connection

From today, Sky's on demand service Sky Anytime+, will be available to any Sky+HD home
with a broadband connection. This means that over 5 million homes will be able to enjoy
even more flexibility, control and value from their Sky subscription.

Previously Sky Anytime+ was available to Sky Broadband
[http://www.sky.com/shop/broadband-talk ] customers, but from today the service is
available across any internet service provider. By connecting their Sky+HD box to their
broadband router, Sky homes will be able to access a wide range of great entertainment on
demand including movies, entertainment, documentaries and drama 'box sets', such as An
Idiot Abroad and Boardwalk Empire at a time that suits them. In addition to programmes
from Sky's own channels, customers can access content from partner channels such as MTV,
Discovery, FX, History, Disney, UK TV and National Geographic Channel whenever suits them.

With Sky Anytime+, Sky Movies customers have flexibility of what they watch and when,
with up to 450 movies airing weekly on Sky Movies channels and hundreds* available for
download with Sky Anytime+ and through Sky Go. Sky Movies subscribers can enjoy more than
70 of the UK's 100 highest grossing movies at least a year before any other free or
subscription television service. In addition, through Sky Store on Sky Anytime+ all Sky TV
customers with a Sky+ HD box are able to choose from over a thousand movies available to
rent, spanning from the latest blockbusters available at the same time as they are
released on DVD, through to classic titles.

Earlier this year, Sky announced new content agreements with the BBC and ITV with ITV
archive content such as Secret Diary of A Call Girl and Cold Feet box sets available to
customers immediately. BBC's iPlayer service is due to arrive later this year. Popular
programmes such as Doctor Who, Outnumbered and Top Gear are already available through
Sky's existing deal with UK TV.

This announcement comes as Sky introduces a new, enhanced Sky+ HD 1TB box with even
more storage capacity for on demand content. Alongside the existing 1TB of personal
storage, there is now a full additional terabyte of space dedicated to Sky Anytime showing
the best of the week's Sky TV and Movies.

Luke Bradley-Jones, Director of TV Products, Sky, commented:

"It's great to be able to bring our on demand service Sky Anytime+ to even more
customers, helping them to get more out of their Sky subscription. We already know how
popular Sky Anytime+ is and how the flexibility of the service gives customers more choice
and control over how they watch an amazing range of content. We've seen strong demand for
it to date which we hope to increase now that the service is available with any broadband
provider."

Customers can access Anytime+ by simply connecting their Sky+ HD set-top box to their
broadband router, either with an Ethernet wire or wireless connector. For more information
and to activate the service visit: http://sky.com/anytimeplus.

Notes to Editors:

*Hundreds of movies defined as: over 500 movies available on demand at no extra cost
to a Sky Movies customer.

About Sky

Sky entertains and excites more than 10.4 million homes through the most comprehensive
multichannel, multi-platform television service in the UK and Ireland. Sky continues to
break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK
production with the best of the US; Sky Living pushes ahead with fresh and innovative
entertainment formats; Sky Arts is the UK's only dedicated arts channel brand; Sky
Atlantic is the home to HBO and other iconic drama and comedy, Sky Sports is still raising
the bar in sports broadcasting; Sky News remains a pioneer in television news; and Sky
Movies is leading the way in HD TV [http://www.sky.com/shop/tv/high-definition ] and on
demand [http://www.sky.com/shop/tv/anytime-plus ].

Sky also works with dozens of other broadcasters on the satellite platform, as well as
online and on mobile through the groundbreaking Sky Go service. Sky has also led the UK
into the age of high definition television, launched Europe's first 3DTV channel, Sky 3D,
and offers customer even more flexibility and choice through Sky Anytime+, its
internet-delivered video on demand service. Since launching Sky Broadband and Sky Talk in
2006, the company has also been the UK's fastest-growing home communications provider.

Sky believes in making a wider contribution to the communities in which it operates,
not least by increasing participation in, and access to, the arts, supporting grassroots
sports, and taking positive action on the environment.

Source: Sky

For further information or images please contact: Amy Holland, Consumer PR, +44(0)207 032 1498, amy.holland@bskyb.com; Shoma Amin, Consumer PR, +44(0)207 032 8606, shoma.amin@bskyb.com; Vicky Fairclough, Sky Movies PR, +44(0)207 032 0676, victoria.fairclough@bskyb.com

-------
Profile: intent